The position is performance driven Brand management with Pizza Hut. The role is of a  Regional Brand manager which involves managing & coordinating the Marketing Mix- Digital and social content led campaign development, supporting new product development cross functionally, sales planning and campaign tracking.

KEY RESPONSIBILITIES

Marketing communication (50%)

• Primary campaigns- support campaign development by leading still shoots, workback plans and supporting production of video content development


• Secondary/BYA campaigns- leads the campaigns end to end by owning the brief, shoots, production, and rollout


• Social & Digital


• Define the Social Media strategy for Pizza Hut in the region and drive “Brand over time and Sales over night agenda”


• Constantly learn and adapt to changing social landscape. Understand and leverage learnings on social media from best Pizza Hut social media practices from other markets, regional brands and brands from other categories


• Be the thought leader on expanding the core creative idea on Digital media. Propose creative assets for each platform, bring innovative solutions on format usage and execution


• Be a constant learner to adapt to changing digital media environment. Learn from performance matrix of ongoing campaigns and best practices from the category and outside


• Create digital assets (Owned – Website, App and Bought- Digital banners, rich media) content for permanent layers and LTOs (limited time offer) with the help of regional creative agency. Ensure high impact content delivered as per defined project timelines


• Liase with Regional media agency and Regional advertising agency to ensure on time execution while delivering high impact digital content.


• Lead SEM content for campaigns across different markets. Ensure optimal content and timelines while liasoning with regional media agency

New product development (30%)

• Collaborating with cross functional team to help develop new products. specifically working out COS of recipes and work with FIT/Supply to cost optimize if needed while ensuing supply source for launch markets and accurate forecasts.


• Owns the project workback plan- coordinating with cross functional teams to ensure orders are in place/ follow up with markets to order/ work with supply to keep track of ETA and confirm launch

Sales planning & Campaign Tracking (20%)

• Support in track sales impact of campaigns, mixes and help plan for BYA actions if needed


• Support tracking GES data and BIT or consumer data with ongoing sales information