Senior Marketing Manager
Marketing Manager Jobs Information
LOCATION: GOMOA FETTEH
SALARY: NEGOTIABLE
GENDER: MALE
INDUSTRY: HOSPITALITY
LEVEL: SENIOR LEVEL
WORKING HOURS: FIVE WORKING DAYS (8AM-5PM)
JOB SUMMARY
We are seeking an accomplished and results-driven marketing professional with expertise in hospitality marketing, brand management, digital marketing, and customer engagement. The Senior Marketing Manager will be responsible for developing and executing strategic marketing initiatives to position the resort as a premier hospitality destination. The successful candidate will be a creative and strategic thinker with proven experience in hospitality marketing, tasked with driving occupancy, increasing revenue, strengthening brand visibility, and enhancing the overall guest experience.
KEY RESPONSIBILITIES
- Develop and implement integrated marketing strategies to promote the resort, including villas, events, Bar, and recreational activities.
- Increase brand visibility through digital marketing, SEO/SEM, social media, email marketing, and influencer collaborations.
- Plan and promote in-house guest engagement activities (e.g., beach games, entertainment nights, local culture events) to elevate guest satisfaction and brand loyalty.
- Market and manage corporate events, retreats, and conferences, ensuring full utilization of the resort's conference facilities.
- Create and drive sales-focused campaigns to increase bookings, restaurant covers, and use of resort services.
- Implement guest feedback systems to enhance service delivery
- Work closely with management on seasonal promotions, pricing strategies, and target-setting.
- Supervise and coach the marketing team to meet deadlines and deliver quality campaigns.
- Foster partnerships with travel agencies, corporate clients, media houses, and tourism stakeholders.
- Monitor performance metrics and report ROI of marketing campaigns to management