Marketing Manager Jobs

Permanent/Full Time

5 - 10 Years

First Degree

Banking

Not Specified

1. Education: Bachelor's degree in Marketing, Business, or a related field. A master's degree or professional certification in CIMG is a plus. 2. Experience: Proven work experience in marketing, focusing on strategy development and campaign management in the financial institution. Previous experience in a managerial or supervisory role is often required. 3. Communication Skills: Strong written and verbal communication skills. Ability to effectively communicate with internal teams, external partners, and customers. 4. Analytical Skills: Proficient in data analysis and interpretation to make informed decisions. Familiarity with marketing analytics tools. 5. Creativity: Ability to think creatively and develop innovative marketing strategies. 6. Adaptability: Flexibility to adapt to changing market conditions and business priorities. 7. Leadership Skills: Strong leadership qualities to guide and inspire the marketing team. 8. Tech-Savvy: Familiarity with marketing technology and tools, including CRM systems, marketing automation, and analytics platforms. 9. Product Development: Ability to contribute to the design, development, and improvement of products and services that align with market needs and company objectives. Collaborate with cross-functional teams to ensure successful product launches and customer satisfaction.

2025-11-30

Marketing Manager

Job Summary: We are seeking a dynamic and results-oriented Marketing Manager with a strong emphasis on customer service. The ideal candidate will be responsible for developing and implementing marketing strategies to promote our products or services while also ensuring exceptional customer experiences. This role requires a unique blend of marketing expertise, interpersonal skills, and a customer-centric mindset.

Responsibilities:

1. Developing Marketing Strategies:
   
   
   • Create and implement comprehensive marketing plans to achieve business objectives.
   
   
   • Conduct market research to identify trends, target audiences, and competitive landscape.
   
   
   
   


2. Campaign Management:
   
   
   
   • Plan and execute marketing campaigns across various channels, such as digital, social media, traditional media, events, etc.
   
   
   • Monitor and analyze campaign performance, adjusting strategies as needed for optimal results.
   
   
   
   


3. Brand Management:
   
   
   
   • Maintain and enhance the company's brand image and positioning.
   
   
   • Ensure consistency in branding across all marketing channels and materials.
   
   
   
   


4. Content Development:
   
   
   
   • Oversee the creation of marketing content, including website copy, blog posts, social media updates, and promotional materials.
   
   
   
   


5. Digital Marketing:
   
   
   
   • Utilize digital marketing channels such as SEO, SEM, email marketing, and social media to increase brand visibility and generate leads.
   
   
   
   


6. Budget Management:
   
   
   
   • Develop and manage marketing budgets, ensuring cost-effectiveness and maximum ROI (return on investment).
   
   
   
   


7. Collaboration:
   
   
   
   • Work closely with cross-functional teams, including sales, product development, and finance, to align marketing strategies with overall business objectives.
   
   
   
   


8. Analytics and Reporting:
   
   
   
   • Utilize analytics tools to measure and report on the performance of marketing campaigns.
   
   
   • Make data-driven decisions to optimize marketing efforts.
   
   
   
   


9. Market Trends and Competitor Analysis:
   
   
   
   • Stay informed about industry trends, consumer behavior, and competitor activities to identify opportunities and challenges.
   
   
   
   


10.  Customer Service Leadership:
    
    
    
    • Oversee and enhance customer service operations to ensure a positive and seamless customer experience.
    
    
    • Implement customer service best practices and strategies to address customer needs and inquiries promptly.
    
    
    
    


11. Customer Relationship Management:
    
    
    
    • Build and maintain strong relationships with customers through effective communication and personalized interactions.
    
    
    • Gather customer feedback and insights to inform marketing strategies and product/service improvements.
    
    
    
    

Asylum Down Roundabout

Greater Accra

First Floor, No. 23 Samora Machel Road, Asylum Down