Marketing Manager Jobs

Permanent/Full Time

5 - 10 Years

First Degree

Retail Jobs

Not Specified

Qualifications and Skills • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus). • Proven experience in sales and marketing management, preferably in the beverage or FMCG sector. • Strong leadership, negotiation, and decision-making skills. • Proficiency in marketing tools, CRM software, and data analysis tools. • Excellent written and verbal communication skills. Key Competencies • Strategic thinker with a results-oriented approach. • Strong analytical skills for interpreting market data and sales metrics. • Creativity in developing innovative marketing strategies. • Ability to work in a fast-paced, competitive environment.

2025-01-24

Job Summary

Our client is seeking a creative and results-oriented Sales and Marketing Manager to lead the sales and marketing efforts of our drink distribution company. This role is critical in driving revenue growth, increasing market share, and enhancing brand awareness. The ideal candidate will have a strong background in sales, marketing strategies, and team management, particularly within the FMCG or beverage industry.

Key Responsibilities

1. Sales Strategy and Execution
   
   
   • Develop and implement sales strategies to achieve revenue targets and expand the customer base.
   
   
   • Identify new market opportunities and ensure effective penetration.
   
   
   • Lead and manage the sales team to ensure they meet or exceed performance targets.
   
   
   
   


2. Marketing Strategy and Campaigns
   
   
   
   • Develop and execute marketing strategies to promote products and enhance brand visibility.
   
   
   • Plan and manage promotional campaigns, events, and sponsorships.
   
   
   • Monitor and analyze marketing trends to refine strategies as needed.
   
   
   
   


3. Customer Relationship Management
   
   
   
   • Build and maintain strong relationships with key clients and distributors.
   
   
   • Address customer feedback and complaints promptly to ensure satisfaction.
   
   
   • Implement CRM systems to improve customer retention and engagement.
   
   
   
   


4. Team Leadership and Development
   
   
   
   • Recruit, train, and mentor the sales and marketing team.
   
   
   • Conduct regular team meetings and performance reviews.
   
   
   • Foster a collaborative and results-driven team culture.
   
   
   
   


5. Market Research and Analysis
   
   
   
   • Conduct market research to understand customer needs, preferences, and competitors.
   
   
   • Use insights to guide product development, pricing strategies, and marketing campaigns.
   
   
   • Track and report on sales and marketing performance metrics.
   
   
   
   


6. Budget Management
   
   
   
   • Prepare and manage the sales and marketing budget.
   
   
   • Ensure cost efficiency in all campaigns and initiatives.
   
   
   • Analyze ROI for marketing expenditures and adjust strategies accordingly.
   
   
   
   

Tema

Greater Accra

The Mint Square, Tema Comm.3