Marketing Manager Jobs

Permanent/Full Time

5 - 10 Years

First Degree

Retail Jobs

More than GH¢10,000.00

Requirements: • Bachelor’s degree in Marketing, Business, Communications, or related field. • Minimum of 5 years of experience in brand marketing, media planning, and media buying. • Proven track record of successful brand activations and campaign management. • Strong knowledge of digital media platforms, including social media, search, display, and programmatic advertising. • Proficient in media planning tools, analytics platforms, and campaign tracking systems. • Excellent communication, negotiation, and presentation skills. • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. • Strong analytical skills with the ability to translate data into actionable insights. • Creative and strategic thinker with a passion for innovation. Preferred Qualifications: • Experience working with large budgets and high-visibility campaigns. • Expertise in working with both traditional and digital media. • Experience in the retail/ FMCG sector is a plus.

2025-01-08

Position Overview:
The Marketing Manager will be responsible for developing and executing strategic brand activations, overseeing media planning and media buying campaigns, and managing the end-to-end execution of marketing initiatives that drive brand growth. This role requires a creative thinker with a strong analytical mindset, capable of identifying key media opportunities and translating them into effective, high-impact campaigns.

Key Responsibilities:

1. Brand Activations:
   
   
   • Develop and execute creative brand activation campaigns that connect with target audiences and elevate brand awareness.
   
   
   • Collaborate with cross-functional teams to design and implement experiential marketing strategies, events, and promotional activities.
   
   
   • Track and measure the effectiveness of brand activation efforts to ensure optimal ROI.
   
   
   • Ensure all brand activations align with the overall marketing strategy and brand guidelines.
   
   
   
   


2. Media Planning:
   
   
   
   • Lead the creation and execution of comprehensive media plans across multiple channels (digital, TV, radio, print, OOH, etc.).
   
   
   • Analyze and identify the most effective media platforms for the target audience, ensuring maximum reach and engagement.
   
   
   • Develop media strategies that align with both short-term promotional goals and long-term brand objectives.
   
   
   • Stay up to date with industry trends and emerging media opportunities to continuously refine media planning efforts.
   
   
   
   


3. Media Buying:
   
   
   
   • Manage the media buying process, including negotiating rates, securing ad placements, and optimizing media spend.
   
   
   • Work closely with external media vendors and partners to secure the best rates and placements, ensuring efficiency and cost-effectiveness.
   
   
   • Track and analyze campaign performance data to refine media buying strategies and improve ROI.
   
   
   • Ensure campaigns are executed on time and within budget.
   
   
   
   


4. Campaign Analysis and Reporting:
   
   
   
   • Regularly report on the performance of brand activations, media planning, and buying efforts.
   
   
   • Provide actionable insights based on campaign data to optimize future strategies.
   
   
   • Collaborate with the analytics team to track key performance metrics (KPIs) and measure the success of each campaign.
   
   
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   • Team Collaboration:
   
   
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     • Work closely with the creative, digital, and sales teams to ensure brand messaging is consistent across all touchpoints.
     
     
     • Provide leadership, mentorship, and guidance to junior marketing team members.
     
     
     • Build and maintain relationships with media partners, agencies, and other external stakeholders.
     
     
     
     
   
   
   
   

North Industrial Area

Greater Accra

Ododtei Tsui Avenue, Dzorwulu residential Area