Digital Marketing Jobs

Temporary/Contract/Project

5 - 10 Years

Higher National Diploma

IT Jobs

Not Specified

EDUCATION • Bachelor’s degree or higher in Computer Science, Mathematics, Digital Marketing or similar discipline EXPERIENCE • 10+ years of solid experience in a DTC ecommerce environment and proven leadership of ecommerce projects • 5+ years of experience working with web-based product development, workflow modeling and understanding of typical technology architecture and transactional web sites. • Have technical skills with knowledge of databases, and user interface design, as well as familiarity with e-commerce systems including CMS. • Experience working with or managing digital media agencies and oversight of digital media budgets is helpful • Knowledge of CRM, AB Testing, Google Analytics, Google Search Console, Adjust etc • Have been through or led significant change within a Technology environment • Extensive knowledge of E-Commerce technology and sophisticated analytics. • Outstanding analytical skills, strong experience interpreting test results.

2024-11-30

A true digital native that will be a key player in the Performance team leading the E-Commerce strategy and its execution and having oversight over the ACQUISITION, CONVERSION and RETENTION strategy for the business.
This digital leader will be a key revenue and profit driver for the region, with responsibility for converting traffic to profitable transactions through all digital channels: Website, Mobile apps, chat bots etc. This Ecommerce leader will expand, optimize conversion & LTV by driving consumer awareness, interest, personalization at scale and ultimately preference for the Pizza Hut brand. In order to achieve the company’s aggressive growth objectives, this Ecommerce leader will create collaborative joint customer business plans in close collaboration with brand and digital marketing teams and help solve highly complex customer and channel challenges.

KEY RESPONSIBILITIES

• Pizza Hut Website & Apps – In close collaboration with the Chief Brand Officer, develop and activate the digital demand generation and Ecommerce strategy, with full P&L ownership for web & app development and ongoing optimization. Work with the team to bring a “growth hacker” mentality and a laser like focus on incremental and profitable growth. In partnership with Brand and Digital Marketing teams, help manage effective strategies to drive improved decision making related to product presentation and the promotional calendar. Create and optimize content and the customer experience in order to effectively and profitably increase organic traffic, drive conversion and increase AOV. Deliver meaningful and relevant personalization at scale, including the improvement of Pizza Hut’s owned digital assets.


• Product Management – Define the product roadmap for developing new features across digital ordering channels, and improving existing functionalities. This role manages the technology and product development and will work closely with the global design team lead to define and implement standards across the platforms. Scalability and performance are at the center.


• Digital Customer Acquisition – Profitably expand and drive digital customer acquisition funnel through Search Engine Optimization and App Store Optimization as the company’s base continues to shift to online ordering. This work includes the creation of new digital ordering channels, promotional campaigns, new landing pages, and the ongoing development of assets to drive profitable customer acquisition and deliver against revenue goals.


• Digital Marketing – Influence and oversee digital marketing agency/ team to drive the regions objectives through paid media, Programmatic Display, Retargeting, Email, Affiliates, Web Video and Paid Social etc.


• Online Customer Experience – Lead the design and delivery of an exceptional customer experience across all digital channels in an intuitive, seamless and engaging way. Ensure the communications, calendar activities, campaigns, offers, etc., are consistent and integrated across all online channels.


• Content Management – Oversee the development of a comprehensive content strategy designed to improve SEO results and rankings, drive awareness, consideration and ultimately preference for the Pizza Hut brand, and products. Define content requirements and implementation, which should reflect a deep understanding of customers and how their diverse food needs can be addressed by the Pizza Hut product portfolio. Lead technology team to execute and deliver on the content strategy on the website, mobile apps and other ordering channels for consistent content presentation. Work with external partners to implement a consistent and informative location visibility across google maps, apple maps etc and numerous other third party content platforms like foursquare, tripadvisor etc.


• Campaign & Promotion Management – Working in conjunction with the brand and digital marketing teams, effectively manage new menu items, amend customer journeys to support new products, manage content, menu management, images, and organic search results to accelerate growth.


• IT Security – Working in conjunction with the Global Technology Risk Management team (GTRM) to support and enhance global IT security requirements, manage annual penetration testing requirements and implement global standards towards securing and protecting consumer data.


• Analytics: Define and setup key performance indicators for the website, mobile apps and all other ordering channels. Develop and build a suite of reporting to assist operations, marketing teams and management understand performance and make key decisions for improvement. A keen understanding of all sources of customer data and partner with the internal and franchise teams to optimize how data is used to inform the overall digital Marketing strategy and tactical efforts.

North Industrial Area

Greater Accra

2nd palace link road