Digital Marketing Jobs

Permanent/Full Time

5 - 10 Years

Masters Degree

Manufacturing Jobs

Not Specified

EDUCATION/EXPERIENCE • A minimum of a Master's Degree in Marketing, Advertising or any related field of study. • A minimum of 5 years working experience as a Marketing and Advertising Manager or in a similar role. • Qualification in Digital Marketing preferably within the FMCG industry is an advantage. REQUIREMENTS • Possess a deep and proven understanding of digital media, with a track record of using digital media effectively. • Proven and excellent communication skills with an emphasis on persuasion. • Must have an in-depth understanding of advertising with the ability to run social media campaigns. • Ability to manage multiple teams, professionals, and outsourced agencies. • Must have working knowledge of industry-related data analysis tools. • Ability to effectively create and deliver new campaign ideas in a team setting. • Possess strong organisational skills with a problem-solving attitude. • Must have experience in multitasking and managing several projects simultaneously. • Must be a go-getter, highly self-motivated with the ability to work independently. • Should have determination towards personal and organizational sales targets. • Must be energetic, flexible, and have the ability to take the organization to new heights. • Must be polite with a strong focus on the organization’s ethics and Standard Operating Procedures (SOPs). • Must be understanding, open to learning and should be a team player.

2024-09-09

Our client, an agricultural company is looking for an experienced person to fill the role of a Marketing and Advertising Manager to assist in the operations of the business.

 

ROLE PROFILE

The successful candidate will be responsible for creating a powerful brand for the company’s products, building and implementing an effective strategy for all marketing, promotional, social media branding, and advertising activities. He/she will also manage distributors with respect to the overall operations, infrastructure, processes, and people capability.

 

DUTIES/RESPONSIBILITIES

• Develop strategies and tactics to get word out about the company and drive qualified traffic.


• Create successful marketing and advertising strategies and oversee the implementation from ideation to execution.


• Choose the most cost-efficient and penetrative mediums from options like outdoor, radio, television, internet, and social media.


• Ensure that the advertising campaigns are highly effective.


• Create and implement outdoor and in-store promotional activities.


• Continuously upgrade knowledge in digital advertising and identify new strategies and tactics to maximize the company's brand visibility in the market.


• Closely monitor stock offtake from retail and distribution to measure the effectiveness of marketing, advertising, and promotions. Create mitigation measures with alacrity.


• Build strategic relationships and partner with key industry players, agencies and vendors.


• Measure and report on the performance of marketing campaigns, gain insight and assess against goals


• Analyse consumer behaviour and adjust email and advertising campaigns accordingly

La

Greater Accra

1st Otwe Street