Copywriter (Manager)
Creative Services Jobs Information
Job Summary
The Copywriter (Manager) is responsible for leading and managing the copywriting team, delivering creative, compelling, and brand-aligned content across campaigns.
This role ensures that all written communications from advertising campaigns, social media, and digital content to experiential activations are strategically crafted, high-quality, and consistent with client objectives.
The successful candidate will mentor copywriters, oversee content production, and collaborate closely with creative and strategy teams.
Key Performance Areas
·Creative Writing & Content Production
·Team Leadership & Development
·Campaign Strategy Alignment
·Quality Control & Brand Voice
·Collaboration & Cross-Functional Coordination
·Innovation & Trend Awareness
Key Responsibilities
1. Creative Writing & Content Production
• Lead the creation of copies for campaigns across platforms (digital, print, experiential)
• Ensure messaging aligns with client objectives and brand voice
• Produce high-quality content for advertising, social media, and experiential marketing
• Review and approve copy from team members to maintain quality
2. Team Leadership & Development
• Manage, mentor, and motivate the copywriting team
• Assign tasks, monitor workloads, and ensure deadlines are met
• Provide constructive feedback and professional development opportunities
• Foster a culture of creativity, accountability, and collaboration
3. Campaign Strategy Alignment
• Collaborate with strategy and planning teams to understand campaign goals
• Translate insights into creative messaging and content
• Ensure all copy supports campaign objectives and resonates with target audiences
4. Quality Control & Brand Voice
• Maintain consistency in brand tone and messaging across all content
• Proofread, edit, and ensure error-free copy
• Enforce adherence to client guidelines, messaging frameworks, and brand standards
5. Collaboration & Cross-Functional Coordination
• Work closely with art directors, designers, and production teams
• Participate in brainstorming and ideation sessions
• Support account teams in client presentations and deliverables
• Ensure alignment between content, visuals, and overall creative execution
6. Innovation & Trend Awareness
• Stay up to date with creative trends, copywriting techniques, and industry best practices
• Introduce fresh ideas, formats, and storytelling approaches to campaigns
• Encourage experimentation and creative innovation within the team
info@businessghana.com

