Faithful to Nature, established in 2006, is a South African e-commerce pioneer with over 9,000 carefully selected natural and organic products. The brand is led by a world-first ingredient policy that eliminates dangerous pollutants and unethical sources, establishing a new standard for conscientious consumerism across the continent.

“We are thrilled to launch the first in our B Corp impact video series with Faithful to Nature,” said Elizabeth Mutwiri, Communication & Engagement Lead at B Lab Africa. “This recognised B Corp is a model of sustainable business in Africa, showing how profit and purpose can coexist. In this engaging short film, viewers will see how they’ve used the B Impact Assessment to improve their social and environmental performance resulting in real, measurable impact.”

Watch the Video

Faithful to Nature – A B Corp Story of Impact offers a behind-the-scenes look at how this purpose-driven company has embedded sustainability into every facet of its operations — from carbon-neutral delivery and transparent ingredient sourcing to community upliftment projects.

Why the B Impact Assessment Matters

• The B Impact Assessment (BIA) is a free and confidential tool already used by more than 280,000 companies worldwide. It empowers businesses to:
• Measure and compare their impact across governance, workers, community, customers, and the environment
• Manage and improve social and environmental performance
• Benchmark progress using globally recognised standards
• The tool is open to all for-profit companies — no certification or sustainability experience required.

About Faithful to Nature

Faithful to Nature became a certified B Corporation in 2021. They recently re-certified, achieving a remarkable B Impact Score of 84.9, well above the global median of 50.9. The company’s mission is to accelerate a future where mindful shopping is the norm and products are safe for people, the planet, and communities. Faithful to Nature’s journey shows how businesses can thrive while doing good.

Ready to explore your own impact journey? Visit the B Impact Assessment page or go directly to the BIA platform to begin — it’s free and open to all.