Procus Ghana Ltd, manufacturers of Kivo products, has officially signed globally renowned Ghanaian chef, Abena Amoakoa Sintim-Aboagye, popularly known as Chef Abbys, as the brand ambassador for its Kivo range of products.

The announcement was made at the company’s head office in Tema and marks a significant step in Kivo’s ongoing mission to promote quality, nutrition, and authenticity in Ghana’s food industry.

The partnership brings together two fast-rising brands in Ghana’s culinary and fast-moving consumer goods (FMCG) sectors. Chef Abby’s, celebrated for her innovative recipes and relatable personality, has built a solid following among food enthusiasts nationwide. Her brand’s growth is seen as aligning with the rapid expansion of Kivo products across the country.

“Chef Abbys represents a new wave of culinary leadership rooted in authenticity, creativity and innovation, which aligns perfectly with the Kivo brand,” said Evans Kwofie, the Marketing Head at Procus Ghana Ltd. “This partnership is not just about endorsement; it’s a commitment to take our message of 100% natural, high-quality quality and innovative products to the next level.”

In her remarks, Chef Abbys expressed excitement about the new partnership, emphasising shared values with the Kivo brand.

“Thank you so much. I’m truly honoured and excited to join hands with Kivo!” she said. “As a chef, my passion lies in celebrating rich African cuisines. I deeply believe in the power of natural ingredients as they don’t just bring flavor to dishes but also promote wellness and healthy living. That is what Kivo Products stands for, and this partnership will bring it to life.”