Absa Bank Ghana also clinched the prestigious Marketing Team of the Year (Banking Sector – Gold Category). Led by Mrs. Tamakloe, the Marketing and Corporate Affairs team has been instrumental in the recent repositioning of the Absa Bank Ghana brand and the reveal of its new tagline, ‘Your Story Matters,’ emphasising a customer-centred approach that fosters meaningful relationships and ensures a seamless customer experience.

“I feel fortunate to be part of a forward-looking organisation that gives me the room to do what I love which has contributed significantly in building such a loved brand in Ghana,” Mrs. Tamakloe remarked during her acceptance speech. She dedicated her award to her team, praising their dedication and innovative spirit.

The Premier Marketing Leadership Awards recognise individuals, teams, and organisations that demonstrate outstanding leadership, creativity, and innovation in marketing. The awards highlight the industry’s best practices and serve as a platform to inspire and promote a culture of excellence within the marketing community.

The ceremony was attended by luminaries from various industries, including FMCG, retail, Healthcare, banking, and technology, all gathered to celebrate the remarkable achievements of their peers.

Absa also wins Marketing Team of the Year (Gold Category)