This year’s theme, “Mission Possible: Empowering Customers through Teamwork and Innovation,” reflects the bank’s focus on faster resolutions, clearer communication, and easier access to help.

Speaking at the launch of the week’s activities, Evelyn Aquah, Chief Customer Officer, said: “Customer service is not an event for us. It is how we serve customers every day. This week, we are highlighting three priorities our customers care about most: being able to reach us easily, getting clear updates on the status of requests, and experiencing quicker resolutions. Our teams across Contact Centre, branches, and digital channels are aligned to deliver these outcomes consistently.”

Activities during the week will include customer appreciation in branches, free Mobitab (POS) setup for SME customers, extended support windows for high-volume channels, and digital education sessions to help customers complete common tasks on self-service platforms. Colleagues will also participate in refresher sessions on complaint handling, clear communication, and end-to-end ownership of customer requests.

Dr Edward Nartey Botchway, Managing Director of Absa Bank Ghana LTD, said: “Our purpose is to empower our customers to bring their possibilities to life. The most meaningful way to do that is by making banking dependable and easy to navigate. Customer Service Week is a reminder of the standard we owe our customers every day. We will continue to invest in the systems, skills, and teamwork that make service reliable.”

The bank aims to use the week to reaffirm its service commitments and to encourage feedback across channels, including the Contact Centre, the Absa mobile app, branches, and social platforms. The insights collected will be used to guide future enhancements to customer journeys.