Speaking to JOYBUSINESS in an interview, Senior manager, Technical and life administrator at Enterprise Life, Bernard Ewusie Mensah noted that this is an innovative way of paying insurance claims to policyholders without hassle.
According to him, this service is designed for the middle and high-class policyholders to avoid the challenges they go through during the time of claims payment.
Speaking at the Launch in Accra, Executive Director of Enterprise Life, Jacqueline Benyi noted as a company, its strength and success have been in the low and middle markets space not having created any solution for the high end of the market.
“With a resolve to offer solutions to all segments of the market to give them the enterprise advantage, we are happy to be launching the Enterprise Life Executive Products,” she said.
This solution is been offered after a detailed research on what constitutes value for the high and middle-class sector of the market.
Enterprise Life becomes the first Life Assurance Company offering such a product in Ghana.