Statistics released by Telmar this week show that CNBC Africa reached 300 000 unique weekly viewers between 6 and 12 June 2011. This represents the highest viewership for any dedicated local or international business news channel in the country. The channel’s content is also setting the pace in the online video download space through ABN Digital, where more than one million videos have been downloaded by business news consumers.
With CNBC Africa available on all six DStv Bouquets, the channel has netted a wider audience – not to mention the corporate packages in hotels, airports and other out-of-home centres where it is also freely available. Quinton Scholes, the channel’s Head of Sales, says while this is a contributing factor to the high number of viewers compared to other channels, it’s the unique content mix of the channel which is attracting viewers. “The return of The Tonight Show with Jay Leno is certainly one of the key factors to the spike in figures this year”, says Scholes.
Godfrey Mutizwa, CNBC Africa’s Chief Editor, added: “The revamp of our programming grid in March is beginning to count. New shows like Investment 360, Hot Stoxx and WealthQuest are all strong market and investment segments which showcase the best of the CNBC brand. With more than seven hours of live content every day, CNBC Africa offers the most comprehensive and extensive coverage of African markets and business issues by any television channel in Africa.’’
“This may also be part of the reason why CNBC Africa swooped all the awards in the video and audio categories of the recent Sanlam Financial Journalist of the Year award”, added Mutizwa.
Although the viewership figures only reflect audiences in South Africa, CNBC Africa’s viewing in the rest of Africa is expanding rapidly, particularly in West Africa. The channel remains the most widely distributed channel on the continent, reaching 50 countries and territories across Sub Saharan Africa. The social media space is also proof of the channel’s growing audience with the official CNBC Africa twitter page reaching almost 3000 followers.
CNBC Africa is distributed via DStv Channel 410 and channel content is also available on terrestrial networks such as NTA in Nigeria.
For more information, please contact:

Celeste Baliraj

Marketing Executive: Communications

O: +27 11 384 0300

E: celeste.baliraj@cnbcafrica.com

W: www.cnbcafrica.com

Twitter: www.twitter.com/cnbcafrica

Visit the latest addition to CNBC Africa: www.abndigital.com

ABOUT CNBC AFRICA

CNBC Africa, launched in 2007, is the biggest business, finance and markets channel on the continent distributed via DStv on channel 410 to 50 sub-Saharan countries with a specialised audience of decision makers, financial services professionals and investors in the public and private sector. Worldwide the CNBC brand is a leader in business news, reaching more than 100 million households in the United States and Canada, and 390 million homes around the globe, providing real-time data, analysis and information to the most influential and affluent audience in television.

Celeste Baliraj | Marketing Executive: Communications
Tel : +27 11 384 0314
Cell : +27 72 601 2545
Fax : +27 86 510 7075
Email : celeste.baliraj@cnbcafrica.com
Web : www.abndigital.com
4th Floor - Sandown Mews - West Tower - 88 Stella Street - 2196 - South Africa

CNBC Africa, launched in 2007, is the biggest business, finance and markets channel on the continent distributed via DStv on channel 410 to 50 sub-Saharan countries with a specialised audience of decision makers, financial services professionals and investors in the public and private sector. Worldwide the CNBC brand is a leader in business news, reaching more than 100 million households in the United States and Canada, and 390 million homes around the globe, providing real-time data, analysis and information to the most influential and affluent audience in television.
Disclaimer:
Africa Business News (Pty) Ltd trading as CNBC Africa (Company Number 2008/002769/07) is a South African company whose Registered Office is 4th Floor, Sandown Mews, West Tower, 88 Stella Road, Sandton, Johannesburg, 2196. 1) Confidentiality: This email, sent from celeste.baliraj@cnbcafrica.com to info@businessghana.com on Fri Jun 24 10:32:18 2011 , is confidential and may contain privileged or copyright information. You may not present this message to another party without consent from the sender. If you are not info@businessghana.com please notify celeste.baliraj@cnbcafrica.com and delete this email and you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited. 2) Liability: This email is not a binding agreement and does not conclude an agreement without the express confirmation by the sender's superior or a director of the Company. 3) Viruses: The Company does not certify that this email is free of viruses or defects. 4) Requested: The Company does not consent to its employees sending non-solicited emails which contravene the law. In the event that you feel this email is such, please notify the Company in order for the appropriate corrective action to be taken. 5) Advice: Any views or opinions presented in this email are solely those of the author and do not necessarily represent those of the company. Any actions taken on the basis of this email are at the reader's own risk. 6) Other: The sender of this email is expressly required not make any defamatory statements. Any such communication is contrary to company policy and outside the scope of the employment of the individual concerned. The company will not accept any liability in respect of such communication, and the employee responsible will be personally liable for any damages or other liability arising.