The project seeks to transform the northern part of the country's agricultural landscape by positioning horticulture as a springboard for youth employment, entrepreneurship, and inclusive economic growth.

Agrihouse Foundation, with support from AGRA and the Mastercard Foundation under the Youth Entrepreneurship for the Future of Food and Agriculture (YEFFA) Programme, also seeks to create the commercial potential of tomatoes, pepper, and onions across the five northern regions.

The regions are Upper East, Upper West, Northern, North East, and Savannah.

A news brief to the Ghana News Agency in Accra said, in the next four years, the initiative would train and empower 20,000 young people, including women and persons with disabilities to establish agribusinesses along the horticulture value chain, from production and processing to input distribution and marketing.

Mrs. Alberta Nana Akyaa Akosa, Executive Director of Agrihouse Foundation, said "we are not just growing vegetables, but we are growing the next generation of agri-entrepreneurs who can compete, add value, and transform communities."

The news brief said despite agriculture being the backbone of rural livelihoods in northern Ghana, youth unemployment remained a significant challenge due to market fragmentation, lack of value addition, and post-harvest losses.

"Yet, the region holds untapped potential in horticulture, especially in processed products such as tomato paste, dried onions, and pepper powder."

The brief said the 'Boost-To-Bloom' Project would go beyond farming by addressing market access, input supply, financial literacy, and value addition, while building an ecosystem that connected young agripreneurs to both local and export markets.

It said a key component of the project was its focus on marginalized groups, and that special efforts would be made to reach young women and persons with disabilities, who often faced systemic barriers in accessing land, finance, and leadership opportunities.

Through regional bootcamps and agribusiness hubs, beneficiaries will receive tailored support to launch enterprises across the horticulture value chain, operate input dealerships and service centers, build leadership, innovation, and financial management skills, and learn cooperative governance for sustainable enterprise models

Dr. Betty Annan, Country Director of AGRA Ghana, said, "we are focused on building systems, this approach aligns with AGRA's commitment to inclusive agricultural transformation, not silos."

The brief added that, in line with Ghana's national goals to expand non-traditional exports, the project embedded value addition as a core principle.