Mr Oware Boateng, Ashanti Regional Manager of the National Road Safety Commission (NRSC), said 43 percent of pedestrians die in the country out of road accidents every year.
This is due to carelessness on the part of some drivers who refuse to comply with road signs and general rules governing road driving, leading to preventable accidents and deaths.
The Regional Manager was speaking at a day's road safety campaign organized by National Service Persons at Konongo Odumasi in the Ashanti Akyem North Municipality.
"It is high time drivers became conversant with road signs and do away with speeding, overloading, double parking and receiving phone calls whiles driving to reduce the menace," he said.
Mr Oware Boateng also called on the general public to help in the on going educational campaign to sensitize the public to check recalcitrant drivers in the event of over taking, speeding and careless driving.
He lauded NSS personnel in the Asante Akyem North Municipalities for their timely initiative in helping to create awareness especially at this time of the Easter season when most people travel to and fro to mark the occasion.
The Municipal Director of NSS, Mr John Sam, speaking to Ghana News Agency later in an interview said the workshop was precipitated by the recent spate of road accidents in the area.
He said 15 road accidents occurred in the municipality within a space of only one month and called for efforts to reduce the alarming rate of such occurrences.