The Beauty Praise Concert, a gospel event dedicated to professionals in Ghana’s beauty industry, has been launched in Accra.

The concert is scheduled to take place on November 21 at the ICGC Christ Temple East, starting at 6 p.m.

This year’s edition will feature celebrated gospel musicians including Team Eternity Ghana, Daughters of Glorious Jesus, and Kofi Owusu Peprah.

Founder and CEO of First Choice and Beauty, Faustina Adofo Adjagar, who is also the lead organizer of the concert, explained that Beauty Praise was born out of gratitude to God for His grace and inspiration in the beauty industry.

“We have realized that whatever we do comes from God — the creativity, the talent, the ability to make people look and feel beautiful. This event is our way of coming together to thank Him for that,” she said.

According to her, the Beauty Praise Concert is not only a praise and worship gathering but also a moment of reflection and prayer for God’s continued guidance in the industry.

“November is a strategic time for us. Before the busy December season, we want to pause, reflect, and give thanks to God for how far He has brought us,” she added.

Adjagar emphasised that the concert aims to fill the 5,000-seat auditorium of Christ Temple with beauty professionals, clients, and families, all uniting in worship. She also revealed that the event would become an annual celebration.

“This will not be a one-time thing. We’ll do it every year because when praises go up, God’s glory comes down,” she said.

She further highlighted the symbolic purpose of the initiative — to inspire appreciation, unity, and spiritual grounding within the fast-evolving beauty sector.

“The industry keeps growing through creativity and innovation, but if we forget the one who gives us the power to do all things, we risk losing it all. Beauty Praise is our way of staying grounded in gratitude and faith,” she noted.

The Beauty Praise Concert 2025 is expected to be a spirit-filled evening of music, worship, and thanksgiving, drawing hundreds of beauty professionals and gospel music lovers from across the country