The National Commission for Civic Education (NCCE) has launched the 2024 Dance to the Beat Peace Campaign to promote political tolerance ahead of the upcoming general election.

The campaign, which was launched at the Kwame Nkrumah Memorial Park on Monday, November 11, and with the theme: Promoting Political Tolerance through Dance, aims to engage the public, particularly young people, through dance and music.

Explaining the rationale behind the project, Kizomba King, a key figure in the initiative, told Channel One TV that dance can serve as a powerful tool for communication and foster positive relationships,” You realise that the NCCE is mandated to educate Ghanaians on their civic rights by way of the right to vote but then communication gets difficult because of how people perceive politics now so I designed dance communications because the youth, the community everybody responds positively to dance”, 

He continued,” Once someone dances for you the person automatically becomes a friend so I designed this initiative for NCCE for community engagement… I started it in 2020 and it was beautiful ..this year the NCCE decided we do it again…So we are hitting the communities”

The Chairperson of the NCCE  Kathleen Addy also shared that by using dance to convey messages about civic rights and political tolerance, the campaign hopes to create a more inclusive and peaceful electoral environment.“We are filming our pop-up dance..spreading the message of Peace to all Ghanaians as we countdown to the election day… As we keep saying, it’s not a day for fighting ..is not about bloodshed…is not about violence … someone is going to win and someone is going to lose so we must all prepare our minds — till it is announced who has won, and who has lost, we can not make any assumptions and we must prepare our minds for that”. She said

“So all we are doing is to remind Ghanaians that we have only one Ghana ..We have nowhere to go .. no matter what happens in the election the One Ghana must still be standing beyond 2025..No matter what happens we must continue to get better”. She added