For DCI, the celebration began on a powerful note with a stirring address from Managing Director Selasie Woanyah, who spoke not just as a leader, but as a fellow member of the Diamond family. His message was clear, heartfelt, and deeply resonant: “Exceptional Service is Possible Every Day.”

“Excellence is not accidental,” Selasie said, his voice filled with conviction. “It is deliberate. It is built through consistency, mindset, and the small things we choose to do well every day. Exceptional service happens when each of us decides to treat every customer with respect, speed and integrity - no matter how ordinary the moment may seem.”

That statement, simple yet profound, struck a chord across DCI’s offices. It captured the spirit of the week - a reminder that customer service is not just about efficiency, but empathy; not only about solving problems, but about making people feel valued.

Mr. Woanyah reflected on DCI’s mission of “Breaking boundaries in the provision of financial services where customer satisfaction and the culture of excellence reign.” He urged staff to make that mission visible in every action and interaction.

“Our customers don’t just see DCI in our logo or our buildings; they see DCI in you,” he said. “Every call you answer, every client you greet, every form you process - these are the real moments that define who we are.”

Throughout his address, he reaffirmed DCI’s service pledge — to offer prompt, reliable, and personalized service, to treat all people openly and fairly, and to go miles beyond the extra for every customer.

As the celebration unfolds, staff are engaging in activities designed to deepen their understanding of service excellence, share stories of impact, and reflect on how they can make “exceptional service” their daily reality. From appreciation messages to customers, to moments of recognition for staff who embody the Diamond spirit, the month promises to rekindle what makes DCI stand out - its people and their passion to serve.

“Together, let us continue to build a brand that is trusted, loved, and respected for one simple reason - because we make exceptional service possible every single day,” Mr. Woanyah concluded.

As the applause echoed through the room, it was clear that the message had landed - not as an instruction, but as an inspiration.

At DCI, exceptional service isn’t just a goal for Customer Service Month. It’s a way of life.

About DCI Microfinance
DCI Microfinance is a customer-focused financial institution committed to transforming the experience of banking through innovation, trust, and excellence. Rooted in its Diamond Culture - Professionalism, Resilience, Openness, Godliness, Excellence, Curiosity, and Temperance - DCI continues to go miles beyond the extra in serving individuals and businesses across Ghana.