info@businessghana.com
Ghana’s creative economy is full of promise, but for many young creatives, access to funding and business support remains out of reach. It’s a sector rich in talent yet often seen as too risky or too informal for serious investment.
That’s changing because Fidelity Bank Ghana has launched the Orange Inspire project, which is a Cultural and Creative Fund (FCCF)—a bold new initiative under its Fidelity Young Entrepreneurs Initiative—to directly support creative entrepreneurs with funding, training, and tools to grow. The aim is to make a meaningful difference in an industry that has too often been overlooked by banks and policy makers alike.
FCCF is designed for young creatives—men aged 40 and under, and women aged 45 and under—working in fields like visual arts, fashion, crafts, photography, animation, music, film, content creation, and performance. The fund offers both grants and low-interest loans to help them turn their ideas into impactful businesses.
The funding structure has been thoughtfully designed. Tier I involves GHS 450,000 in grants awarded to five outstanding young creatives. Winners in Artistic Expression and Creative Storytelling categories will each receive up to GHS 150,000. Additionally, 20 incubated businesses will also be eligible for concessionary loans of up to GHS 200,000 at a 10% interest rate under the Fidelity Young Entrepreneurs Fund. Tier II provides up to GHS 1 million in concessionary financing for established creative projects.
Julian Opuni, Managing Director of Fidelity Bank Ghana, shared why this matters now: “We know the creative sector comes with unique risks, but we also see huge opportunity. We’re not doing this because we have all the answers. We’re doing this because we believe in the talent and potential of Ghanaian creatives. And we want to work with them—and with partners—to build something that lasts.”
The fund’s support goes beyond just money. It includes incubation, mentorship, and infrastructure development to help creatives build sustainable enterprises that can grow and compete—locally and globally.
For Nana Yaa Afriyie Ofori-Koree, Head of Partnerships, Sustainability, and CSR, this move is part of a larger vision: “We’ve done this before—last year with our GreenTech Innovation Challenge, where we invested over GHS 1.4 million in young entrepreneurs solving challenges in agriculture. Like that sector, the creative industry has enormous potential but limited support. FCCF is our way of changing that narrative.”
At its core, FCCF is about funding projects as well as investing in people. People with ideas, drive, and vision. It’s about creating space for creative talent to thrive and showing that Ghana’s future economy isn’t only built on traditional sectors—it’s also built on storytelling, style, culture, and expression. Applications for the FCCF open from now to 25th May 2025.
