George Owusu-Ansah, the Managing Director of Unilever Ghana, expressed pride in the innovation during the relaunch event held on Friday, February 23, 2024, in Accra. He emphasized the company's dedication to innovation and excellence.

The debut of Pepsodent Charcoal in 2020 marked a significant advancement in oral care.

Owusu-Ansah explained that after its initial launch, competitors emerged, prompting Unilever Ghana to gather feedback from consumers. This feedback led to refining and improving the formula, resulting in the latest iteration, now 10 times more effective with added zinc for superior teeth whitening and breath freshness while maintaining anti-cavity protection, a hallmark of the Pepsodent brand.

The company's commitment to exceeding consumer expectations is evident in its continuous efforts to deliver superior oral care solutions.

According to Owusu-Ansah, the company's goal is to provide consumers with products that surpass their needs and expectations. Pepsodent Charcoal toothpaste promises revolutionary benefits, including whitening, freshness, and strong teeth, empowering customers to smile more confidently.

Beyond its cleaning efficacy, Pepsodent Charcoal embodies care and compassion, a core value of the Pepsodent brand, which has long championed oral health awareness and initiatives aimed at optimal dental health.

Unilever Ghana's partnership with the Ghana Dental Association (GDA) underscores its commitment to promoting oral health nationwide. Collaborative efforts include dental outreach programs, free checkup treatments for underserved communities, and teledentistry services for free consultations.

Annual initiatives such as World Oral Health Day celebrations emphasize the importance of preventive care, advocating regular dental visits and proper brushing habits.

Unilever Ghana reaffirms its commitment to the people of Ghana through the reintroduction of Pepsodent Charcoal, aiming to empower individuals with brighter smiles and renewed confidence. The company envisions a future where every Ghanaian has access to quality oral healthcare, urging collective efforts to champion oral health and unlock opportunities for all.