In an international collaboration with the companies seedtrace (Germany) and MTN Ghana, Koa has implemented a new, tamper-proof and scalable transparency system that records payments made to cocoa smallholders. Mobile money transactions are verified in real-time and are irreversibly stored on a blockchain. Transactions are made publicly available, differentiating themselves from existing certification labels, providing consumers with direct proof that farmers receive the full payment.

Over the last decades, supply chain scandals and cocoa farmer poverty have continued to rock the cocoa industry, leading to increased consumer demand and political efforts to improve the transparency and accountability within the cocoa industry. Yet, consumers struggle to put their trust in brands and their initiatives. While products carry certification labels, the inevitable question remains: How can I be sure that farmers receive the money that they’re entitled to? 

Koa, the Ghanaian-Swiss start-up making use of cocoa food waste, has set sail to disrupt transparency standards and to enable consumers to obtain assurance. “We want to get rid of long, non-transparent supply chains,” emphasises Anian Schreiber, Managing Director and Co-Founder at Koa. “Instead of claiming good practices, we put our cards on the table to let the consumers witness each transaction to farmers.” The start-up is known for upcycling the white pulp that surrounds the cocoa beans, thereby significantly increasing the income of Ghanaian smallholders, while offering a solution to reduce farmer poverty. Koa is working with over 2,200 cocoa farmers and will add an additional 10,000 farmers to its value chain in the next two years.

Removing the room for errors and opaque marketing messages

To develop the pioneering transparency system, Koa collaborated with Berlin-based seedtrace, a SaaS start-up on a mission to make supply chain transparency the norm. Existing certification labels often validate transactions through non-transparent, error-prone control procedures, with farmers regularly only receiving a portion of the funds claimed to be earmarked for them. To combat this, seedtrace created a system that removes the room for error and enables customers to monitor the extra income paid to farmers. "We verify each transaction and store it on an open, low-emission blockchain. Together with Koa, we thereby set new standards assuring that the information is verified, cannot be manipulated and is accessible in real-time for all stakeholders," explains Ana Selina Haberbosch, CEO at seedtrace.

Blockchain enables full transparency

The new system is unique as it connects blockchain with mobile money transactions. “Instead of having a person enter information on the blockchain, it links the data from mobile money transactions. This combination allows us to verify additional farmer income, deliver full proof and increase trust among stakeholders,” says Francis Appiagyei-Poku, Finance and Administration Director at Koa. 360-degree transparency is achieved by implementing clear, transparent, and compliant data management processes that protect individual data and keep farmers informed of data use. To bring the system to life, Koa and seedtrace have partnered with MobileMoney Limited, a subsidiary of MTN Ghana, as well as MTN Group, Africa’s largest telecommunications operator, whose mobile money transaction data serves as secure inputs for the blockchain. Mr. Eli Hini, CEO of MobileMoney Limited, commends Koa for adopting mobile money to ensure transparency and accountability. “With mobile money, the cocoa farmers become more economically empowered and strategically placed to undertake digital transactions wherever they are,” he emphasises.

Oberweis first to integrate the system

Leading the way towards full transparency is Jeff Oberweis, the renowned pastry chef from Luxembourg, who sends consumers on a journey from cocoa farmers to the final product. A QR code on the packaging of the product containing Koa ingredients leads consumers to the seedtrace platform where they can see the additional farmer income. “In 2022, we want to have proof that people are paid fairly and that we work on an equal footing throughout the value chain. Koa's integration of the blockchain guarantees total transparency and allows us to set an example to the industry,” emphasises Jeff Oberweis.

About Koa

The Ghanaian-Swiss start-up Koa makes use of the pulp of the cocoa fruit, thus reducing food waste and providing cocoa smallholders with an additional income. Today, 71 employees in Ghana and Switzerland dedicate themselves to the growth of Koa to boost value creation in the cocoa-growing regions and to develop innovative and pioneering processes. With their natural cocoa fruit products, Koa brings a previously unknown taste to the market and opens up new possibilities for impactful indulgence.

About seedtrace

seedtrace is a Berlin-based company with the aim to turn supply chain transparency into the norm. With a focus on social and environmental impact, the digital platform enables businesses to manage supply chain data, prove sustainability claims and turn them into a competitive advantage. In order to do so, seedtrace is building a network of independent third parties and strengthening supply chain actor collaboration while irreversibly storing critical data on a low-emissions, open blockchain.