Patronage of Airtel Ghana's "Obolobo its big" 5X promotion, has, according to the company, gone up beyond their expectation as more and more customers continue to enjoy 500% free bonus on the amount they spend daily on the network.
The head of Corporate Communications and External Affairs at Airtel, Donald Gwira explained that the uniqueness of the 5X promotion lies in the fact that customers are rewarded for just transacting their usual activities on the network without having to subscribe to it or pay to join. It is not surprising therefore, according to him that it has caught on so well with customers.
'It's about the bonus. Every customer on the Airtel network has the opportunity to enjoy bonus worth five (5) times, that is 500% more than he/she spends a day, and for your information, this is not standardized for all customers; the target and bonus are set based on the unique usage patterns of each individual customer,' he added.
Explaining the mechanics of the promo, he stated that Airtel rewards each customer for using the network. "Whenever you use your phone on Airtel to talk, text, surf, or use other services up to a predefined limit, you automatically receive five (5) times of the amount you spent as bonus, which you are free to use on the network till midnight that day", he explained. He added that customers can call 141 short code or typing *141# to find out their target for the day so they are aware of how much they need to spend to get their bonus.
Responding to customers' reaction to the 5X promo, the Chief Operations Officer at Airtel Ghana, Mrinal Roy indicated that as a company, Airtel always seeks to introduce promotions, products and services that meet and exceed customer expectation. He expressed satisfaction that 5X had caught on so well with the public. "Our promotions are always designed to meet customer's needs. Therefore, the rationale behind this was to give instant rewards to customers as they use their Airtel lines', he explained.
About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 259 million customers across its operations at the end of September 2012. To know more please visit, www.airtel.com