Peeva Beverages, a flagship brand of Fenaam Industries Limited, has announced plans to unveil a new product during a mini launch at the 10th edition of the Heritage Caravan.

Speaking on the Citi Breakfast Show on Wednesday, February 11, the brand’s Manager, Courage Kodo, said the move reflects Peeva’s commitment to celebrating Ghanaian culture while engaging directly with consumers.

He explained that the decision to sponsor the tour was influenced by the event’s cultural significance.

“Heritage Caravan is one of the events that highlights our culture, tradition, and heritage. As a Ghanaian brand, we saw it as the perfect opportunity to refresh the caravan experience and introduce our new product. The participants will be the first to sample it,” Kodo said.

The Heritage Caravan, powered by Channel One TV and Citi FM, is scheduled to begin on March 1, 2026. The cultural tour will feature four buses transporting participants along a festive route, with live performances from the Nyinkyim Band and DJ Mingle at Maaha Beach Resort, as well as culinary exhibitions showcasing Ghana’s diverse regional cuisines.

The event is supported by several sponsors. Goil Fuel and Multi Pro Company—introducing Mini Me Atsomo and Add Me Groundnut Paste—join existing partners such as OmniBisc, Didi Shito, Gino Tomato Paste, Nana Rice, Hollard Insurance, and Caveman.

Through the initiative, Peeva Beverages aims to blend cultural celebration with brand engagement, offering consumers an exclusive first taste of its latest product.