Through this innovative partnership, StarLife and eGotickets would introduce a first-of-its-kind insurance option for event attendees. Ticket buyers on the eGotickets platform will have the opportunity to secure life insurance coverage, providing financial protection in the unfortunate event of Total Permanently or Death due to incidents at the event.

This partnership highlights both companies' dedication to enhancing the safety and security of event participants in Ghana.

At the official launch, Kakra Duffuor-Nyarko, CEO of StarLife Assurance, remarked, "At StarLife, we are committed to delivering innovative solutions that address the changing needs of our clients. Our collaboration with eGotickets provides some peace of mind and comfort for event attendees and that of their loved ones, even in the face of unforeseen circumstances."

Chief Executive Officer of eGotickets, George Mensah, stated that, “

“At eGotickets, we’re not just about selling tickets—we’re about creating a safer, more secure event experience for everyone. This ground-breaking partnership with StarLife Assurance sets a new standard in the event space, offering attendees the peace of mind that comes with knowing they’re protected. We’re proud to be the first to bring this innovative insurance solution to event-goers in Ghana, giving them the freedom to enjoy their experience without worrying about the unexpected.”

The Head of Supervision at the National Insurance Commission, Mrs Stella Jonah, congratulated StarLife Assurance for introducing a first-of-its-kind product in the insurance and events industry in Ghana. She encouraged StarLife to prioritize timely claims payments in every situation and consistently put the needs of the customer first.

How this Partnership Works

When purchasing tickets on the eGotickets platform, customers will have the option to add insurance coverage for death and total permanent disability. The life insurance coverage is automatically activated upon completing the ticket purchase and remains valid for the entire duration of the event. In the event of a claim, beneficiaries can easily file through StarLife's seamless and user-friendly claims process.

About StarLife

StarLife Assurance Company Limited is an indigenous life assurance company, the largest in terms of assets and the second largest market share holder with over 18 years experience in the life insurance industry. The Company, a member of the prestigious Ghana Club 100 and the highest ranking life insurer on the list, has established itself as a reliable household name in life insurance, with a consistent record of prompt claims payment and a portfolio of several individual and corporate products.

Today, thousands of Ghanaians in all 16 regions continue to rely on the StarLife brand as one of the preferred life assurance companies in the country. Clients can choose from a diverse range of over 15 innovative products designed to meet both their individual and corporate needs.

About eGotickets

Founded in 2013, eGotickets is a pioneering ticketing operating system and lifestyle discovery platform, dedicated to democratising access to events and tickets across Africa. The company empowers event organisers and attendees by delivering innovative, personalised ticketing and lifestyle experiences for a diverse audience.

As a trailblazer in e-ticketing in Ghana, eGotickets has facilitated major events, including conferences, sports, concerts, festivals, and cultural gatherings, connecting attendees to a wide range of experiences. Their commitment to innovation is showcased through their introduction of insured tickets and interactive ticketing, ensuring both security and dynamic engagement for every event-goer.

Operating in Ghana, Nigeria, and expanding to other African countries, eGotickets offers a seamless experience across multiple platforms. Events and tickets can be discovered via Web, Mobile, USSD, WhatsApp, Partner Apps, and Affiliate Websites, making us the only platform with such diverse accessibility.