Technology giant Samsung Electronics is optimistic that its market growth in Ghana in the coming years. This is on the back of new trends in consumer demands.

Samsung is targeting an annual increase of about 5% - 10% in revenue for its Africa operations over the next decade and according to CEO and President of Samsung Africa, Sung Yoon, Ghana is one of the top countries for this growth.

Speaking to key Samsung dealers and partners in Accra, Mr Yoon noted that Samsung has created a niche for itself in Ghana by offering high quality products and value additions. “This has impacted positively on the Ghanaian economy in various ways, such as fostering knowledge/technology transfer and creating employment directly and indirectly for thousands of people.”

Earlier this year Samsung detailed a new vision for Ghana, reaffirming its commitment to delivering the highest quality products and services to the market. The electronics manufacturer continues to invest heavily in the country through its various corporate citizenship initiatives.

According to Mr Yoon, Samsung remains the market leader in Ghana. However, in an increasingly tough operating environment, the company recognizes the need to keep innovating. He told the partners and dealers that Samsung will launch new mobile devices in 2019 in Ghana across all categories – Entry, Mass, High End, and Flagship and Premium.

On the night, Samsung rewarded its best partners and dealers for their contribution in growing the brand in Ghana. Awards were given to companies such as Franko Trading, Melcom, Electromart, Compu-Ghana, Palace and Telefonika.