The Cords & Co is the world's first premium corduroy brand and is partly owned by Viktor Tell and Mikael Söderlindh, the founders who previously turned Happy Socks into a 85 million euro business. Now they are launching a crowdfunding campaign in collaboration with FundedByMe on March 28th as a part of their mission to become the alternative to denim in the fashion world and furthermore take the democratisation of fashion further with global investors.

‘We have a disruptive approach to everything we do and besides raising funds for our journey ahead, we also see crowdfunding as an opportunity to grow our business by engaging with passionate people who truly believe in our mission and wants to be part of our community. We believe that is the only way to build brands these days. You cannot do it all on your own. You need to create lasting relationships with people who are as passionate about your brand as you are, who can be fully committed brand ambassadors. By giving corduroy enthusiasts worldwide a possibility to own a piece of cords and become a part of The Cords & Co family, there are no limitations to what we can achieve. We will build this brand together’, says Mikael Söderlindh Co-Founder and initiator of The Cords & Co.

The company has grown rapidly. August 2017 marked The Cords & Co's official launch with 6 flagship stores in fashion capitals worldwide including Paris, LA, Stockholm, London and New York. The Cords & Co's collections are also available at various retailers in 20 markets worldwide.

“The team behind this company are an inspiration for many of us on how to build greatness out of great ideas. We hope that many of our members will join the prominent investors on the path ahead on something that has enormous potential to become The Next Big Thing." emphasises .

The unique collaboration between The Cords & Co and FundedByMe is published on March 28th and is open for 30 days, during which The Cords & Co hope to raise up to 2.5 million €. For more details on the campaign, please visit: https://thecords.com/fundedbyme or email fundedbyme@thecords.com

ABOUT THE CORDS & CO

The Cords & Co was founded by Mikael Söderlindh and Viktor Tell in 2016, and together with other knowledgeable people such as Carl Manneh. The Cords & Co's aim is to be the corduroy alternative to denim within the fashion world and to provide fashion lovers with high quality corduroy products whilst shaping a new corduroy culture. August 2017 marked The Cords & Co's official launch of 6 flagship stores in fashion capitals worldwide including Paris, LA, Stockholm and London. The Cords & Co's collections are also available at various retailers in 20 markets worldwide, alongside their own shop online. For more information, please visit: www.thecords.com.