Dubai is looking to capitalise on India's growth in recent years and is seeking opportunities to boost its exports to the country, the Dubai Export Development Corporation (EDC) has said.
Factors that have led to India becoming a target export market is the opening up of its economy, including the rapid growth of the middle class segment which is a major attraction for exporters due to its increasing size and purchasing power,the Corporation on Saturday said.
It said the sectors to focus include consumer goods, high level technology, industrial products, healthcare,financial services and basic industries.
In addition, the private and government sectors in India have committed to large scale infrastructure projects that are aimed at developing much of the country.
"Dubai and India have a very long trading history going back many decades. Therefore, it's no surprise to find that India is currently Dubai's major trading partner with over 40 per cent of the emirate's exports going to the country,"Engineer Saed Al Awadi, Chief Executive Officer of EDC said.
According to him, even though, EDC and its members have been hugely successful in penetrating the Indian market the market is still highly complex and full of challenges.
"The country is vast hence necessitating multiple marketing efforts that address differing regional opportunities, languages, cultural differences, and so on.
Gaining access to India's markets requires careful analysis of consumer preferences, existing sales channels, and changes in distribution and marketing practices, all of which are continually evolving," Alwadi said.