OVERVIEW

A leading manufacturer and importer of quality processed foods and commodities is seeking a dynamic and experienced Sales Manager – Van Sales. This role is critical in expanding our market presence, leading a mobile sales team, and driving revenue growth through direct distribution and route-to-market efficiency. The ideal candidate will have 1–3 years of relevant experience in FMCG sales, with a hands-on approach to van sales operations, team leadership, and client relationship management.

RESPONSIBILITIES

Van Sales & Distribution Management

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  Oversee and manage daily van sales operations, ensuring territory coverage and route efficiency.

  
  


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  Supervise a team of van sales representatives and drivers, providing training, guidance, and performance tracking.

  
  


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  Ensure each van is properly stocked with the right product mix and sufficient inventory.

  
  


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  Maintain discipline in FIFO stock rotation and enforce proper merchandising standards.

  
  


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  Monitor route profitability, order fulfillment, stock returns, and vehicle utilization.

  
  

Sales & Business Development

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  Identify and develop new retail outlets and distribution points within assigned territories.

  
  


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  Drive revenue growth through regular route optimization and penetration of new markets.

  
  


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  Build and maintain strong relationships with retailers, wholesalers, and small traders.

  
  


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  Understand customer needs and market demands to tailor product offerings and promotions.

  
  


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  Conduct trade visits and field audits to ensure brand visibility, competitive pricing, and customer satisfaction.

  
  

Financial & Risk Management

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  Set and achieve van sales targets and collection goals for each sales route.

  
  


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  Monitor and ensure timely payments from customers, minimizing overdue accounts.

  
  


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  Conduct basic credit assessments and enforce sales and payment policies.

  
  


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  Coordinate with finance and logistics teams to ensure proper documentation and reconciliations.

  
  

Product & Market Knowledge

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  Stay informed about the company’s product range, pricing, and competitor activities.

  
  


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  Educate the sales team and customers on product benefits, usage, and packaging sizes.

  
  


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  Provide insights into customer preferences, market trends, and opportunities for innovation or new product introductions.

  
  

Team Collaboration & Reporting

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  Collaborate with the logistics, warehouse, and customer service teams to ensure seamless delivery and issue resolution.

  
  


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  Maintain accurate records of sales activities, inventory movements, and customer feedback.

  
  


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  Generate and present regular sales reports to senior management, including performance KPIs, route efficiency, and market expansion opportunities.

  
  


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  Participate in internal trainings, sales reviews, and planning meetings.

  
  

Requirements

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  Bachelor’s degree in Sales, Marketing, Business Administration, or related field.

  
  


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  1–3 years of experience in FMCG van sales, route-to-market sales, or field distribution management.

  
  


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  Demonstrated ability to meet and exceed sales targets in a competitive retail environment.

  
  


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  Strong interpersonal and negotiation skills with experience in customer relationship management.

  
  


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  Knowledge of local retail networks and route planning.

  
  


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  Proficiency in Microsoft Office (Excel, Word, PowerPoint) and sales tracking tools (e.g., CRM or route management systems).

  
  


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  Highly organized with the ability to manage multiple sales routes and team members.

  
  


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  Willingness to travel extensively and work on the field.

  
  


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  Valid driver’s license preferred.