Our client, a reputable company within the cement manufacturing industry is looking for a highly proactive and goal-oriented Brand Strategy and Marketing Officer with experience in digital marketing to assist with the operations of the company.

ROLE PROFILE

The successful candidate will be responsible for driving brand awareness and engagement among key stakeholder segments with a focus on executing strategies to increase the company’s visibility and preference within the target market. He/She will also perform the following duties:

DUTIES/RESPONSIBILITIES:

• Develop and implement a comprehensive brand awareness campaign targeting block makers.


• Monitor and analyse campaign performance, provide regular reports on key metrics and make adjustments where necessary.


• Organize and attend marketing events and activities to raise brand awareness and showcase the company's products.


• Contribute to the development and implementation of effective marketing strategies to achieve the company's brand growth objectives.


• Collaborate with the Marketing Manager to oversee the day-to-day operations of the marketing department.


• Enhance social media engagement across LinkedIn, Facebook, and Instagram with a focus on engagement.


• Develop and execute internal communication strategies to foster brand advocacy among employees.


• Plan and execute advertising and promotional campaigns across various media channels, including social media and print media.


• Liaise with internal and external stakeholders, as well as vendors, and block makers to ensure the successful execution and promotion of marketing initiatives.


• Monitor the performance of marketing activities and campaigns while evaluating their success using relevant metrics and analytics.


• Prepare compelling marketing content for various publications and oversee its distribution to target audiences.


• Conduct market research to identify opportunities for product promotion, brand enhancement, and business growth.


• Collaborate closely with cross-functional teams to ensure product alignment and effective execution of brand initiatives.


• Foster a cohesive teamwork environment to drive collective success.


• Collaborate with relevant stakeholders to create effective strategies that drive brand awareness and promote engagements.


• Touch base across all departments within the company to facilitate effective teamwork and productivity.


• Ensure the maintenance and proper use of company-assigned electronic devices i.e., laptops and accessories, mobile phones, MIFI etc.


• Perform any other duties as assigned.