Senior Community Manager
Other Communications Jobs Information
Job Summary
The Senior Community Manager is responsible for managing and growing online communities and digital engagement of clients and campaigns.
This role ensures that all digital interactions reflect the brand’s voice, values, and objectives, while fostering meaningful engagement and building strong relationships with audiences.
The successful candidate will lead community strategy, oversee content engagement, and ensure timely, relevant, and impactful communication across social and digital platforms.
Key Performance Areas
·Community Engagement & Growth
·Social Media Management & Execution
·Brand Reputation & Online Presence
·Content Performance & Optimization
·Crisis & Issue Management
·Client Satisfaction & Reporting
·Leadership & Team Development
Key Responsibilities
1. Community Engagement & Growth
• Develop and implement strategies to grow and engage online communities
• Manage interactions across social media platforms (comments, messages, mentions)
• Build strong relationships with audiences and brand followers
• Encourage user-generated content and community participation
2. Social Media Management & Execution
• Oversee day-to-day management of social media accounts
• Ensure timely posting and engagement across platforms
• Maintain consistency in tone, voice, and messaging
• Collaborate with content and design teams to execute campaigns
3. Brand Reputation & Online Presence
• Monitor brand mentions, conversations, and sentiment online
• Ensure positive brand representation across all digital platforms
• Address customer feedback, complaints, and inquiries professionally
• Protect and enhance brand reputation
4. Content Performance & Optimization
• Track and analyse social media performance metrics
• Optimize content based on engagement, reach, and audience insights
• Provide recommendations to improve digital performance
• Stay updated on social media trends and best practices
5. Crisis & Issue Management
• Identify and respond to potential online crises or sensitive issues
• Escalate critical situations to relevant teams promptly
• Develop response strategies for reputational risks
• Ensure timely and appropriate communication during crises
6. Client Management & Reporting
• Provide regular reports on community performance and insights
• Present findings and recommendations to clients
• Ensure client expectations are met or exceeded
• Maintain strong client relationships
7. Collaboration & Cross-Functional Work
• Work closely with creative, strategy, PR, and influencer teams
• Support integrated campaign execution
• Align community management with overall campaign objectives
• Participate in brainstorming and campaign planning sessions
8. Leadership & Team Management
• Lead, mentor, and support community management team members
• Ensure high-quality engagement and responsiveness
• Provide feedback and training to improve team performance
• Foster a proactive and customer-focused culture
info@businessghana.com

