Assist in creating engaging multimedia content (copy, graphics, video) for platforms including Facebook, Instagram, LinkedIn, TikTok, YouTube, and more

Support the planning and execution of digital marketing campaigns, ensuring timely and compliant delivery

Help manage online communities—respond to customer inquiries, monitor sentiment, and escalate reputational risks

Track and analyze performance metrics to optimize content and campaign effectiveness

Benchmark digital performance against key competitors like Fidelity Bank and other top Ghanaian banks

Collaborate with influencers, agencies, and digital platforms to expand reach and drive innovation

Monitor engagement metrics (likes, shares, comments) and support strategies to boost interaction

Contribute to improving online reputation through timely response and sentiment management

Support campaign ROI tracking, linking digital efforts to product leads, conversions, or account openings

Ensure 100% of planned content and campaigns are delivered on time, on budget, and fully compliant