Marketing Manager Jobs

Permanent/Full Time

5 - 10 Years

First Degree

Manufacturing Jobs

GH¢1,000.00 - GH¢2,000.00

Qualifications & Experience Bachelor’s degree in Marketing, Business Administration, or related field A master’s degree (MBA) is an advantage 5–8 years’ experience in marketing, preferably in FMCG Proven track record in brand management and campaign execution Skills & Competencies Strong analytical and strategic thinking skills Excellent communication and leadership abilities Creativity and innovation Data-driven decision-making Strong understanding of consumer behavior in FMCG markets Project management skills

2026-04-10

Summary

The Marketing Manager is responsible for developing and executing marketing strategies that drive brand growth, increase market share, and enhance product visibility within the highly competitive FMCG sector. The role involves managing brand positioning, consumer insights, trade marketing activities, and promotional campaigns to achieve business objectives. 

Key Responsibilities

1. Strategic Planning

2. Brand Management

3. Campaign & Promotion Management

4. Trade Marketing & Sales Support

5. Market Research & Consumer Insights

6. Budget Management

7. Team Leadership & Coordination

Key Performance Indicators (KPIs)

• Market share growth


• Brand awareness and equity


• Sales growth and revenue targets


• Campaign ROI


• Product penetration and distribution coverage

Tema

Greater Accra

Free zone