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Marketing Manager
Marketing Manager Jobs Information
Job Description
A fast-growing company in the agribusiness sector, specializing in the production and distribution of leguminous crops, rice, and cereal products, is seeking an experienced and dynamic Marketing & Brand Manager. The role seeks results-driven and creative personnel to lead the brand development efforts, with a particular focus on our flagship product—rice. The successful candidate will be responsible for formulating and executing a comprehensive marketing strategy that promotes brand awareness, drives customer engagement, and enhances market penetration across all target regions.This role requires a highly motivated individual with a strong understanding of digital and traditional marketing platforms, excellent leadership skills, and a proven ability to translate brand objectives into high-impact marketing and promotional initiatives.
Key Responsibilities
Strategic Planning & Execution
Develop and implement integrated marketing and branding strategies aligned with the company’s business objectives.
Create annual marketing plans and budgets; monitor performance against key performance indicators (KPIs).
Identify opportunities for brand expansion and innovation in marketing approaches.
Advertising & Campaign Management
Lead the design and implementation of advertising campaigns across diverse platforms including outdoor media, radio, TV, print, online, and social media.
Select and negotiate with advertising agencies, media houses, and service providers to ensure cost-effective campaign execution.
Track and analyze campaign performance; adapt strategies to optimize ROI.
Promotions & Activations
Plan and execute in-store and outdoor promotional activities to boost product visibility and customer interaction.
Work closely with the sales team to ensure alignment between marketing promotions and retail objectives.
Manage promotional calendar and evaluate the impact of each activity on sales performance.
Digital Marketing & Social Media
Develop and oversee digital marketing strategies, including SEO, SEM, social media campaigns, influencer partnerships, and email marketing.
Continuously explore emerging digital platforms and trends to stay ahead of the market.
Monitor online brand reputation and engagement metrics to refine content and messaging strategies.
Market Intelligence & Reporting
Monitor and analyze consumer behavior, market trends, and competitor activity.
Prepare regular marketing reports and presentations for senior management.
Collaborate with internal teams to translate insights into actionable marketing tactics.
Brand Management
Oversee brand consistency across all communication channels and marketing materials.
Ensure strong brand positioning and messaging in alignment with corporate values.
Lead the creative development of product packaging, branding assets, and corporate communications.
Team & Stakeholder Management
Supervise internal marketing officers and coordinate with cross-functional teams.
Manage relationships with external agencies, consultants, and distribution partners.
Support team development through training, mentorship, and performance feedback.
Key Internal & External Relationships
Internal:
Sales & Marketing Team
Commercial Manager
Product Development & Supply Chain Teams
External:
Advertising and Promotional Agencies
Distributors, Retailers, and Strategic Partners
Media Outlets and Influencers
Requirements
A degree in Marketing, Advertising, or related field
Minimum of 3 years of progressive experience in brand management, preferably within FMCG, agribusiness, or food production sectors.
Professional certification in digital marketing
Demonstrated success in executing both traditional and digital marketing campaigns.
Strong understanding of marketing analytics, consumer behavior, and campaign ROI evaluation.
Proven experience managing creative teams, agencies, and large-scale projects.
Advanced proficiency in digital tools such as Google Analytics, social media platforms, and marketing automation software.
Skills & Competencies
Exceptional communication and interpersonal skills.
Strong project management and organizational abilities.
Strategic thinker with an innovative and problem-solving mindset.
Ability to work independently and lead cross-functional teams.
High attention to detail with a drive for results.
Strong negotiation and stakeholder management skills.
