Job Summary

The Sales Representative is responsible for driving sales growth, expanding market coverage, and maintaining strong customer relationships within the FMCG sector. The role requires a proactive individual with proven field sales experience and ownership of a reliable vehicle to effectively manage daily market operations.

Key Responsibilities

• Build and maintain strong relationships with distributors, wholesalers, and retailers


• Achieve monthly sales targets and volume objectives


• Identify and develop new business opportunities within the assigned territory


• Ensure product availability, visibility, and proper merchandising in all outlets


• Implement company pricing, promotions, and trade activities


• Monitor competitor activities and provide regular market feedback


• Manage order taking, invoicing, and timely delivery coordination


• Follow up on payments and ensure efficient debt collection


• Maintain accurate records of sales activities and customer interactions


• Submit daily, weekly, and monthly sales reports

Requirements & Qualifications

• Minimum of 2–5 years’ experience in FMCG sales


• Proven track record of achieving or exceeding sales targets


• Strong knowledge of distribution channels and route-to-market strategies


• Excellent communication and negotiation skills


• Ability to work independently and handle pressure


• Must own a reliable car (mandatory) with a valid driver’s license


• Good knowledge of the assigned territory


• Basic proficiency in Microsoft Excel and reporting tools

Key Skills & Competencies

• Strong sales and negotiation abilities


• Customer relationship management


• Territory and route management


• Time management and organizational skills


• Problem-solving and adaptability


• Self-motivated with a results-driven mindset

Key Performance Indicators (KPIs)

• Sales volume and revenue growth


• Number of active customers


• New customer acquisition rate


• Collection efficiency and debt recovery


• Market coverage and visit frequency


• Product visibility and in-store execution

Working Conditions

Field-based role requiring extensive travel within assigned territory. Daily visits to customers and market outlets. Fuel and maintenance allowance provided based on company policy.

 Salary : NEGOTIABLE

Interested candidate must reside at this location (Accra).