POSITION OVERVIEW

The Business Liaison Associate will be responsible for conducting comprehensive market research, establishing and

maintaining client relationships, and providing strategic insights to senior management. This role requires a proactive,

adaptable individual with experience in import/export and trading, particularly in multicultural environments. The position

requires domestic and overseas travel to meet with potential clients and gain valuable market insights. 

RESPONSIBILITIES

Market Research & Client Engagement

• Conduct thorough market surveys and research on the commodities the company deals with.


• Identify market trends, competitors, and potential business opportunities.


• Regularly engage with potential clients, building relationships through site visits, meetings, and presentations to understand their needs and promote the company’s offerings.

Reporting & Communication

• Provide detailed updates to the Head Office and Partner Companies on market conditions, business activities, and other critical information.


• Prepare regular reports and insights for senior management to support strategic decision-making.


• Address ad-hoc requests from senior management and deliver clear, actionable recommendations based on research findings.

Project Support & Collaboration

• Collaborate with various teams to assist in ongoing projects, particularly those related to infrastructure, oil & gas, mining, and agriculture. Ensure that projects are aligned with business goals and timelines.

Documentation & Compliance

• Maintain accurate records of market research, client meetings, and project updates. Ensure compliance with all relevant trade regulations and internal processes.

Travel Requirements

• Domestic and international travel will be required to build relationships with clients, attend industry events, and gather insights on global and local market dynamics.

Requirements

REQUIREMENTS

• A Bachelor’s degree in Business, International Trade, Economics, Marketing, or a related field.


• At least 5 years of professional experience in a multicultural work environment, with a strong background in import/export or trading.


• Experience in the hygiene sector or related industries is a plus.


• Proven experience in market research, client relationship management, or business development.


• Market Research & Analytical Skills: Ability to conduct in-depth market analysis, identify key trends, and present findings in a clear and concise manner.


• Communication & Writing Skills: Strong verbal and written communication skills, including the ability to prepare detailed reports and communicate effectively with clients and senior management.


• Interpersonal & Relationship-Building Skills: Excellent interpersonal skills and the ability to build and maintain relationships with clients and colleagues from diverse cultural backgrounds.


• Numeracy & Excel Proficiency: Strong numeracy skills and working knowledge of Excel for managing data and creating reports.


• Proactivity & Learning Mindset: A proactive attitude towards continuous learning and personal development, with the ability to adapt quickly to new challenges.


• Team Collaboration: Strong team player who can collaborate effectively with cross-functional teams to achieve business objectives.


•  Ability to work in a multicultural environment and engage with clients from diverse backgrounds.


•  Willingness to travel frequently, both domestically and internationally, to meet with clients and gather market intelligence.