The Leadership of the Convention People’s Party (CPP), on Tuesday charged its members to adopt marketing oriented approach to organise the party at all levels.
“We must seriously think of the CPP as a quality product that must be sold to the people of Ghana because our party remains the last resort for national transformation in the nation’s current democratic dispensation,” Mr William Dowokpor, CPP Head of Communications said.
He was speaking at a day’s orientation seminar for newly recruited members of the party’s Communications Team in Accra.
It was on the theme: “Building a Strong CPP Brand towards Election 2012”.
Mr Dowokpor said, the race towards the Presidential and Parliamentary Elections in 2012, would be difficult for all the major political parties, but the CPP had a unique advantage of emerging victorious if members worked conscientiously with a marketing oriented strategy.
To this end, he said, the CPP had adopted the strategic communications vehicle of “HOW CPP WILL DO IT”, a weekly event to project the party’s alternative policy visions on key sectors of governance in Ghana.
“This indicates in very clear terms, what the CPP stands for as well as our purpose and vision for the transformation of Ghana.
“Our vision for Ghana is very clear; that within one generation, we will become a high income country, in a society that is just, safe, caring, united and prosperous, where there is adequate food, shelter and opportunities for every Ghanaian, and where democratic and economic governance is devolved to the local communities,” he said.
Mr Dowokpor asked the new communication activists of the party to study carefully, the 14 alternative policy visions the CPP had presented so far and internalise and package them for dissemination at the grassroots and media outlets.
“Our alternative policy visions set the CPP apart from the rest as a responsible visionary government in waiting. It is this that makes us different from the NDC and NPP,” he said.