The CEO of Ghana Tourism Authority (GTA), Maame Efua Houadjeto is encouraging creative players to tell the Ghanaian story innovatively to attract more attention in Ghana’s rich culture.
MentraxOro
Jewellery has pioneered its creative storytelling for Ghana with the launch of its Ghana Gold
Maame Efua Houadjeto, was the first recipient of the newly launched Ghana Gold Pendant, a luxury accessory valued at GH¢150,000.
Speaking at a symbolic presentation during a special media and sales soiree on Tuesday, August 19, to officially outdoor the product on Tuesday, August 19, Maame Efua said the initiative is both “bold and timely.”
“This is a beautiful piece of art and heritage. The Ghana Tourism Authority is grateful to be part of this soiree. For many years, we have encouraged Ghanaians to tell our story in innovative ways, and MentraxOro has taken a major step in doing that through this product,” she said.
The event, which brought together journalists, sales partners, and potential buyers, officially marked the start of public sales of the
pendant following its unveiling in June.
Attendees were taken through the design and craftsmanship of the pendant, its cultural symbolism, and its role in promoting Ghana’s tourism, arts, and heritage.
The Ghana Gold Pendant, crafted from pure Ghanaian gold, features the face of President John Mahama on the front and the Independence Arch at the back.
The Public Relations Officer, Andre Mustapha Nii Okai Inusah, described it as “a generational treasure that captures Ghana’s story in gold.”
In the words of Sales Manager, Peridot Walterson, “From the threads of Kente to the rhythm of our drums, Ghana’s story is unique. This pendant is an attempt to capture that identity in gold, something that owners can cherish and pass down for generations.”