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It's hard to keep up with all of Kim Kardashian's looks.
This time, the 44-year-old stunned fans with a curly blonde bob hairstyle in place of her typical long dark locks. In a new photo for her brand SKIMS' partnership with fashion designer Roberto Cavalli, the entrepreneur posed in a one-piece scoop-neck swimsuit featuring a Cavalli archival print of a tiger's face—one of the pieces from the collaboration. But Kim looked nearly unrecognizable when she accessorized the ‘fit with a wide, stretchy red headband holding back what appeared to be a wig with bouncing blonde curls.
This marks the second hair transformation for her family this month, as her daughter North West, 11, swapped in her dark hair for a bright blue hue earlier in June.
As for Kim, she also updated her ‘do back in February, when she got a drastic trim from celebrity hairstylist and longtime friend Chris Appleton.
"Love this new chop on kim, we got 7 inches off her hair!" he captioned a Feb. 2 Instagram post. "(No it’s not a wig before u start lol)."
However, Kim has been keen to experiment with a wig or two. Last August, she tried out a fiery red, which she shared in a photo to her Instagram Story. However, she was back to her usual look in the next picture, proving it wasn't quite permanent.
For Kim—who also shares kids Saint West, 9, Chicago West, 7, and Psalm West, 6, with ex Kanye West—her hair represents her personality. She's previously noted that her hairstyle directly correlates with
And the appearance of her hair is something she's committed to protecting. In a 2018 episode of Keeping Up With the Kardashians, per People, she made that clear, telling her mom Kris Jenner, "I put it in my will that I have to always have my hair done."
For more celeb hair transformations, read on.
Chris Pratt
The actor debuted a bearded look, which he sports on season two of The Terminal List, in June 2025.
Finn Wolfhard
The Stranger Things star changed up his trademark shaggy hairstyle in May 2025 by debuting a buzzcut at the 2025 Crunchyroll Anime Awards in Tokyo, Japan.
Sebastian Stan
The Marvel actor said goodbye to Bucky Barnes' signature long hair in April 2025, showing off a shaved head at the Los Angeles premiere of Thunderbolts*.
JoJo Siwa
In March 2025, the "Karma" singer debuted her rainbow mohawk at the GLAAD Media Awards.
Emily Ratajkowski
In a March 2025 TikTok video, the model called this 'do with shaggy bangs the "worst haircut of my life."
Gypsy Rose Blanchard
The Gypsy Rose: Life After Lockup star debuted a short bob in March 2025, more than two months after giving birth to her and fiancé Ken Urker's first child, daughter Aurora Urker.
Whitney Rose
The formerly blond Real Housewives of Salt Lake City star debuted a red bob on Watch What Happens Live in January 2025.
Hailey Bieber
The model debuted lighter locks in September 2024, a month after giving birth to her and Justin Bieber's first baby, son Jack Blues Bieber.
Lily Collins
Katie Holmes
Kylie Jenner
Lisa Rinna
The former Bravo star debuted a platinum blonde look during 2024 Paris Fashion Week Haute Couture.
Priyanka Chopra
The Heads of State star debuted a drastic haircut—a shoulder-grazing bob—while attending a Bulgari event in Rome i May 2024.
Jessica Biel
In May 2024, the actress chopped her hair into a bob that many fans on social media said reminded them of one of the looks she sported as Mary Camden on the '90s series 7th Heaven.
The Transformers actress returned to her dark brown tresses and debuted a sassy bob in May 2024, a month after she dyed her hair blue to enter what she dubbed her "Jedi era."
Dannielynn Birkhead
At age 17, the daughter of the late Anna Nicole Smith debuted a new lob hairstyle overnight during 2024 Kentucky Derby weekend, which she attended with dad Larry Birkhead.
Demi Lovato
The singer debuted a lighter, shorter 'do in April 2024.
Kelly Osbourne
The Fashion Police alum debuted a blonde bombshell hair transformation May 8.
Kim Kardashian
Back to blonde: Kim debuted a new platinum 'do in April 2024.
Rihanna
The Fenty Beauty founder debuted a bright blonde hair transformation April 17 while celebrating her latest Fenty x Puma collection in London.
Delilah Belle Hamlin
The model debuted a bleach blonde pixie cut at the FRAME event April 4.
Megan Fox
The Jennifer's Body star traded in her bubblegum pink tresses for a baby blue bob, which she debuted April 2.
Zendaya
Less than a month afer chopping her hair into a long bob, Zendaya debuted a honey blonde transformation at the Challengers premiere March 26.
Elle Fanning
The Great star ushered in spring with a fresh cut, as she debuted a long bob March 25.
