Speaking to attendees, Madam Adwoa Wiafe, MTN Ghana’s Chief Corporate Services and Sustainability Officer, highlighted the company’s commitment to embedding sustainability across its operations. She explained that for MTN, sustainability was not an afterthought but a central pillar of business strategy.

Madam Wiafe noted MTN’s Environmental, Social and Governance (ESG) framework as the guiding force behind its initiatives, pointing to the company’s ambitious Project Zero which aimed for net zero carbon emissions by 2040. She noted that the company had already transitioned its head office and data centers to solar power, and was scaling efforts to promote waste reduction and circular economy practices. “Our strategy ensures that whatever we do benefits not only our shareholders but also our communities and the environment,” she said.

Madam Wiafe also addressed Social initiatives emphasizing MTN’s role in advancing digital and financial inclusion, especially through initiatives like Mobile Money (MoMo), which continues to bridge the access gap for underserved communities. She added that MTN was deliberate about reaching marginalized groups to ensure that technology-driven progress remains equitable.

She also called for stronger multi-stakeholder collaboration, stressing that sustainability was a “collective responsibility” requiring cooperation among businesses, regulators, policymakers, civil society, and the media. “Even as market leaders, we cannot do it alone. Protecting the environment and advancing inclusion demand joint effort,” she said.

Dr Kwabena Situ, Assurance Partner at Deloitte Ghana, urged businesses to integrate sustainability into their ‘corporate DNA’ rather than treat it as a compliance exercise. He cautioned against “greenwashing,” noting that transparent reporting, credible verification, and adherence to global standards would define the next phase of corporate sustainability in Ghana.

Dr Situ also touched on the country’s emerging carbon market framework, highlighting its potential to attract responsible investment and incentivize emission reduction across industries.

The session reaffirmed MTN Ghana’s broader commitment to sustainability through staff capacity-building sessions and community engagements to environmental initiatives like the launch of biodegradable SIM cards and nationwide beach clean-up exercises.