Under this initiative, MobileMoney LTD is among five Service Providers selected to develop and scale tailored digital financial services and financial literacy programs for micro, small, and medium enterprises (MSMEs), with a strong focus on women and youth-led businesses in underserved communities, particularly in the Northern, Ashanti, and Western Regions.

The partnership aims to address key barriers MSMEs face in accessing and effectively using digital financial services, including challenges related to payments, loans, savings, and insurance.

Speaking on the significance of the initiative, Chief Executive Officer for MobileMoney LTD, Shaibu Haruna, highlighted that financial inclusion and women’s empowerment remain central to the company’s strategy.

“At MobileMoney LTD, we believe that empowering women and young entrepreneurs through digital finance creates lasting economic value. This partnership with UNCDF aligns with our mission to drive digital inclusion for every Ghanaian and our broader goal of supporting sustainable development through innovation,” he said.

He further explained that the project is a natural extension of the company’s strategic focus on supporting MSMEs and driving inclusive growth.

“Our journey has moved beyond simply providing a platform for payments. The market research we have completed highlights the critical gaps MSMEs face in accessing tailored solutions for loans, savings, and insurance. We are now focused on developing and testing prototypes that will close these gaps, ultimately fostering sustainable business growth in the Northern, Ashanti, and Western Regions and ensuring that our contribution to the global SDG agenda has maximum national impact,” he said.

The project began with capacity-building sessions facilitated by UNCDF, which equipped the MobileMoney LTD team with Human-Centric Design tools and insights to guide solution development. Building on this foundation, the company has completed market research to better understand the unique needs of MSMEs and is now advancing to the prototype development phase. These prototypes will be tested, refined, and scaled to drive: Greater access to financial services for excluded MSMEs, Sustainable business growth for women and youth entrepreneurs, Improved digital and financial literacy and Long-term impact on Ghana’s economic development.

Over the years, MobileMoney LTD has consistently demonstrated its commitment to women’s economic empowerment through several impactful initiatives, including the digitization of Village Savings and Loans Association (VSLA) groups, supporting market women with smartphones to enhance their business operations, and providing seed funding to women agents to grow their enterprises. These initiatives form part of the company’s broader agenda to enable women’s participation in the digital economy and promote inclusive growth.