Multichoice Ghana, operators of DStv, is racing against time as the deadline to reduce its subscription prices or face a licence suspension nears.

The ultimatum was issued by the Minister for Communications, Digital Technology and Innovation, Samuel Nartey George, following Multichoice’s refusal to adjust prices in line with the recent sharp appreciation of the Ghanaian cedi.

Speaking to journalists, Mr. George described the company’s stance as “out of touch” with the economic realities facing Ghanaians. He stressed that government action would be enforced if Multichoice fails to comply by the stated deadline.

Multichoice, however, has pushed back against the directive. In a nine-page statement, the company argued that the cedi’s gains are not stable or strong enough to justify a price reduction, pointing to a 200% depreciation over the last eight years as evidence of long-term volatility.

The company maintained that its pricing model is based on broader market dynamics.

While the Minority in Parliament has urged calm and encouraged dialogue between the parties, Minister George insists that enforcement measures will go ahead if Multichoice does not comply.

Market observers are closely watching whether the satellite television provider will make concessions or risk being shut down in one of its key African markets.