Titled: ‘Is AI a Threat or Opportunity for Africa’s Cre­ative Sector?’ and scheduled for March 13, the event will gather senior marketing, advertising, communications and creative professionals alongside indus­try trailblasers to engage in a dynamic discussion on the trans­formative impact of Artificial Intelligence (AI) across Africa’s marketing and creative indus­tries.

“I am thrilled to host this debate in Accra. This event is a unique platform to chal­lenge conventional thinking and explore the dual impact of AI – both its tremendous oppor­tunities and the challenges it poses. I’m incredibly grateful to our partners (The Unstereotype Alliance, Kantar, International Advertising Association (IAA) Africa and Global Media Alli­ance) and supporters for help­ing us bring this vision to life,” Andrea Djan-Krofa, Women in Marketing Africa Founder, said.

The Real Talk Series, which began in early 2022 as a space for candid conversations about the lived experiences of women in marketing, advertising, and busi­ness, has evolved into a dynamic debate series.

The series now features expert panels, live polls, and in­teractive audience engagement.

This event will showcase insightful speakers such as Rashida Musa, Founder of AI integration specialist firm rAIma.oi, Daniella Esi Darling­ton (Alleina.co), AI governance and data protection expert, Sylvia Appiah of Information Governance Systems (IGS) and Mariam Kaleem Agyeman-Bua­hin, brand, marketing, and fintech thought leader

Key questions to be tackled at the event include how can AI drive efficiency and innova­tion while preserving authentic storytelling? What strategies can ensure equitable access to AI tools, particularly for under-resourced agencies and emerging talent? And how can we maintain the human touch in creative processes as automa­tion increases?