Tonifel (Accra East) bagged the ultimate prize, Area Best and eight (8) brand specific awards—Cowbell VitaRich & Premium, Cowbell Coffee, Cowbell Flavor, Miksi Flavor, Onga Powder, Onga Tablet, Yumvita, Twisco. The 2024 National Best Distributor took home a KIA 2700 truck whereas Maaltima Enterprise and P.K. Anos Enterprise grabbed the first and second-runner up positions respectively.  The manufacturing giant treated a number of deserving distributors to an all-expense paid trip to South Africa.

The Chief Executive Officer (CEO) of Promasidor Ghana, Samir Sadaoui praised PGH’s distributors for their years of continuous dedication to making PGH and its brands a shinning example in the business space. 

The PGH CEO congratulated all brand, area, and national levels award winners for their outstanding performance. “As partners, we encourage you to adopt the best management practices, and uphold the highest possible standards in business operations to ensure the continuity of the businesses despite any obstacle.”

Commenting on the win, CEO of Tonifel Prestige, Felicia Banahene said “On behalf of my team at Tonifel, I want to thank the management of Promasidor for going out of their way to recognize us for our hardwork in 2024. We commit to doing more to grow exponentially.”

The 2025 Partners’ Dialogue & Awards Night started off with a business meeting in the morning to review the 2024 performance, 2025 volume projection with an action plan and a Town Hall meeting. The day was crowned with an Awards/Gala Night in the evening.

Promasidor Ghana Limited (PGH) is a leading food manufacturing company providing quality food products for the past 25 years following the launch of its flagship brand, Cowbell in 1999. Since then, the company has pioneered beverage extensions of the Cowbell brand such as Cowbell Coffee, Cowbell Strawberry, Cowbell Mocha and Cowbell Chocomalt amongst others. Promasidor further exemplified its diverse manufacturing prowess following the launch of its Onga Powder and Tablets variants in 2003 and 2011 respectively. Promasidor Ghana Limited (PGH) is a leading food manufacturing company providing quality food products for the past 25 years following the launch of its flagship brand, Cowbell in 1999. Since then, the company has pioneered beverage extensions of the Cowbell brand such as Cowbell Coffee, Cowbell Strawberry, Cowbell Mocha and Cowbell Chocomalt amongst others. Promasidor further exemplified its diverse manufacturing prowess following the launch of its Onga Powder and Tablets variants in 2003 and 2011 respectively.

First Runner-up-Muultima

Second Runner-up-P.K. Anos