He beat Nigerian stars Burna Boy and Asake, Cameroon's Libianca and South Africa's Tyler ICU to the title at the award ceremony in France on Sunday.

Diamond Platnumz, who owns a record label, WCB WASAFI, becomes the first African artist to win three MTV EMAs.

He previously won two awards for Best African Act and Best Worldwide Act (Africa/India) in one night at the 2015 MTV EMAs.

He was also the first sub-Saharan African musician to hit one billion views on YouTube after joining the platform in 2011.

He currently has over 2.3bn views on his account, with 8.2m subscribers.

Since his career began in 2010, the artist has earned more than 50 awards, according to a report by the NotJustOk East Africa.

He reportedly has more awards that any other artist in East Africa and is the fifth-most awarded artist in sub-Saharan Africa after Wizkid, Sarkodie, Davido and 2face Idibia.