Global media network PHD, part of Omnicom Media Group, has introduced a new mark and refreshed brand identity to reflect its philosophy ‘Make the Leap’ – a call to action for leveraging the power of imagination to drive disproportionate growth for its clients’ business.
Bright Ladzekpo, Chief Executive Officer at PHD Ghana, in response to the move by the global network, said “The timing for this could not have been better as we continue to celebrate ten years of growth in Ghana this year. It certainly provides further impetus to our quest to re-energize our people and processes to drive world class performance. We are inspired to maintain our focus on market and industry leading partnerships for driving best practice in the use of data, media and technologies.”
At the core of the new branding are visual assets that represent PHD’s values of Creativity, Courage, Openness, Collaboration, and Curiosity – a reflection of the fact that it’s the creativity and innovation of PHD’s talent that powers business growth.
Avril Canavan, Worldwide Chief Marketing Officer at PHD, commented “Our new identity is strategically designed with digital and motion in mind to reflect how we work today as well as being a symbol of our ethos. The brand mark is dynamic and flexible, capable of making a physical leap itself to trigger imagery or film and reveal a world reimagined.”
Mark Holden, Worldwide Chief Strategy Officer, added: “In the modern world, advancements in data and technology have enabled marketers to improve how they target and measure their campaigns. However, while this is hugely important, at PHD, we know that every great campaign starts with a great creative idea. That’s why our new identity focuses on creativity above all else – because it’s the power of imagination that drives disproportionate growth, not just reports and spreadsheets.”
Philippa Brown, Worldwide CEO commented, “For over 30 years, PHD has put creativity, innovation, and thought leadership at the heart of the business. Creativity and the power of imagination are what fuel our industry and we believe that only by making imaginative leaps in creativity can we best help our clients flourish and, therefore, leap forward commercially. The evolution of our identity brings this idea to life, with a contemporary and dynamic mark that positions us for the future.”
The new branding is being implemented internally and externally across all of PHD’s 100+ markets.