Fortunately, from the bedazzled Nokias of Vertu to Apple’s $1,300 Hermès Watch, hardware makers have been more than happy to cater to extremely expensive tastes. It’s a proud tradition that Oura is furthering with a new Gucci collaboration. The pair are releasing an ostentatious edition of the popular wearable.

Gucci x Oura Ring is, effectively, an Oura 3 ring featuring the designer’s logo and a braided torchon detailed in 18-karat yellow gold, running along the outside of the band. The ring itself is made from black PVD-coated titanium — it’s similar to this ring here, trading some of the gemstones out for Oura’s sleep and fitness tracking sensors.

Here’s some copy from the release:

The vision of both brands is brought to life in a dynamic campaign that showcases the ring’s highly personalized and responsive capability through a playful time-loop storyline expressed through photographic stills and a video with the tagline, “A journey of self-discovery.” The narrative follows a central character’s fast-paced daily routine and highlights how she maximizes her day with the ring and app’s guidance.

Said journey of self-discovery will run you $950. Given how I often suggested the Oura Ring’s $300 barrier to more mainstream adoption, I’m probably going to sit this one out. The upshot here is that Oura’s tossing in a lifetime subscription to its service. The company caused waves a while back when it announced that it would be paywalling some insights behind a premium membership. So, really you can say this is more of an investment than anything.