To manage the service, Audi has turned to Fleetonomy, a fleet management service that offers white labeled ride hailing app services and fleet management technology.

The company develops technology to handle fleet utilization and improve efficiency by bringing visibility to maintenance constraints, real-time demand and supply availability.

The service provides long-distance drives across Southern Germany with a mix of electric and internal combustion powered vehicles.

“The need for flexible mobility among customers is growing and is set to become an additional focus area for the automotive industry said Nico Gropper, Audi Business Innovation GmbH, in a statement. “We always aspire to be at the forefront of these developments. Services that include both electric and ICE vehicles have to deal with additional levels of complexity in order to run smoothly and solving these complexities with the right technology partner is crucial to the operational and financial success of the entire service.”

After a successful initial test in October, the company is planning on doing more with the service. The new partnership with Fleetonomy gives Audi both an app-based bespoke ride hailing service and a way to manage a fleet of both electric and combustion vehicles.

The tech can be used to address range anxiety issues by supplying specific vehicles for trips that are scheduled for certain distances so that battery capacity isn’t as much of an issue and so that routes can be managed by optimizing for charging time and locations.

Using Fleetonomy, Audi has dispatch and scheduling management dashboards, and presents a mobile  app for both passengers and drivers (it’s an Uber-like experience that automakers can control themselves).

“Automotive manufacturers worldwide are expanding their role as service providers of on-demand mobility services and are looking for efficient ways to manage their fleets in order to create services that are both profitable as well as provide a great traveling experience,” said Fleetnomy Co-Founder & CEO Israel Duanis, in a statement. “Fleetonomy’s advanced mobility platforms are up for the task in Audi Business Innovation’s new mobility project, BITS, and we are immensely honored to be the technology partner chosen to power this first-of-its-kind service. We are looking forward to continuing to support Audi Business Innovation in their New Mobility journey.”