Marc Randolph, founder of Netflix, also told the Today programme that customer service is the key to the success of the business.
Mr Randolph launched the company as a DVD delivery service with Reed Hastings in 1997 and told the Today programme: "Netflix was never about shipping DVDs and never really about streaming movies.
"What it is about is helping customers find great entertainment.
"Any company that puts its customers first, that’s the sort of company that is going to thrive. What gets you into trouble is putting your shareholders first."