The campaign will have Alvarez showcasing how football’s strategic mindset aligns naturally with Bitget’s “Trade Smarter” vision. The first video, on Bitget Onchain, spotlights how users can access millions of tokens across multiple blockchains from a single account, powered by AI-driven Onchain Signals to help traders identify emerging opportunities with speed and clarity.

“LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans." said Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA.

Alvarez appears across all three videos, bringing a playful yet authentic connection between elite athletic performance and smart trading execution.

“It was exciting to represent LALIGA in this campaign,” Alvarez shared. “Football is all about timing, awareness, and reading the game, and Bitget brings that same mindset to trading. If you make smart moves at the right moment, you give yourself the best chance to win.”

Bitget CMO Ignacio Aguirre Franco added, “Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building, a smarter, more integrated way to trade. Whether it’s Onchain, GetAgent, or UEX, our goal is to give every user the tools to think and move like a champion.”

Each video will debut with its own dedicated landing page, walking users through core features and new milestones across Bitget’s product ecosystem. The Onchain film launches today, followed by GetAgent and UEX editions in the coming weeks.

Bitget’s partnership with LALIGA continues to bridge the worlds of sport and technology, using storytelling, world-class talent, and product innovation to elevate how global audiences learn about Web3.

About Bitget

Established in 2018, Bitget is the world's largest Universal Exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets, while offering real-time access to Bitcoin price, Ethereum price, XRP price and other cryptocurrency prices, all on a single platform. The ecosystem is committed to helping users trade smarter with its AI-powered trading tools, interoperability across tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider access to real-world assets. On the decentralized side, Bitget Wallet runs as the leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built-in the platform.

Bitget is driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™, one of the world’s most thrilling championships.